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kannan srinivasan
kannan srinivasan
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Title
Cited by
Cited by
Year
Broader product line: a necessity to achieve success?
S Kekre, K Srinivasan
Management science 36 (10), 1216-1232, 1990
8711990
Modeling online browsing and path analysis using clickstream data
AL Montgomery, S Li, K Srinivasan, JC Liechty
Marketing science 23 (4), 579-595, 2004
8362004
Signaling quality with a money-back guarantee: The role of transaction costs
S Moorthy, K Srinivasan
Marketing Science 14 (4), 442-466, 1995
5801995
Impact of electronic data interchange technology on JIT shipments
K Srinivasan, S Kekre, T Mukhopadhyay
Management Science 40 (10), 1291-1304, 1994
5611994
Reward programs and tacit collusion
BD Kim, M Shi, K Srinivasan
Marketing Science 20 (2), 99-120, 2001
5512001
Price uncertainty and consumer search: A structural model of consideration set formation
N Mehta, S Rajiv, K Srinivasan
Marketing science 22 (1), 58-84, 2003
5182003
Firm strategies in the “mid tail” of platform-based retailing
B Jiang, K Jerath, K Srinivasan
Marketing Science 30 (5), 757-775, 2011
4492011
Promotion of prescription drugs and its impact on physicians' choice behavior
FF Gönül, F Carter, E Petrova, K Srinivasan
Journal of marketing 65 (3), 79-90, 2001
4432001
Product differentiation and commonality in design: Balancing revenue and cost drivers
P Desai, S Kekre, S Radhakrishnan, K Srinivasan
Management Science 47 (1), 37-51, 2001
4282001
Information technology impact on process output and quality
T Mukhopadhyay, S Rajiv, K Srinivasan
Management Science 43 (12), 1645-1659, 1997
3951997
Determining the effectiveness of internet advertising
K Srinivasan, MI Shamos
US Patent 7,747,465, 2010
3222010
Crowdsourcing new product ideas under consumer learning
Y Huang, P Vir Singh, K Srinivasan
Management science 60 (9), 2138-2159, 2014
2892014
Channel bargaining with retailer asymmetry
AJ Dukes, E Gal-Or, K Srinivasan
Journal of Marketing Research 43 (1), 84-97, 2006
2762006
Drivers of customer satisfaction for software products: implications for design and service support
S Kekre, MS Krishnan, K Srinivasan
Management science 41 (9), 1456-1470, 1995
2701995
Demand signalling under unobservable effort in franchising: Linear and nonlinear price contracts
PS Desai, K Srinivasan
Management Science 41 (10), 1608-1623, 1995
2651995
Economic value of celebrity endorsements: Tiger Woods' impact on sales of Nike golf balls
KYC Chung, TP Derdenger, K Srinivasan
Marketing Science 32 (2), 271-293, 2013
2532013
Strategic manufacturer response to a dominant retailer
T Geylani, AJ Dukes, K Srinivasan
Marketing Science 26 (2), 164-178, 2007
2442007
New products, upgrades, and new releases: A rationale for sequential product introduction
V Padmanabhan, S Rajiv, K Srinivasan
Journal of Marketing Research 34 (4), 456-472, 1997
2291997
Internet auction features as quality signals
S Li, K Srinivasan, B Sun
Journal of Marketing 73 (1), 75-92, 2009
2242009
Modeling multiple sources of heterogeneity in multinomial logit models: Methodological and managerial issues
F Gonul, K Srinivasan
Marketing Science, 213-229, 1993
2211993
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