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Eric Bradlow
Eric Bradlow
The Wharton School of the University of Pennsylvania
Verified email at wharton.upenn.edu
Title
Cited by
Cited by
Year
Does in-store marketing work? Effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
P Chandon, JW Hutchinson, ET Bradlow, SH Young
Journal of marketing 73 (6), 1-17, 2009
10892009
Promises and lies: Restoring violated trust
ME Schweitzer, JC Hershey, ET Bradlow
Organizational behavior and human decision processes 101 (1), 1-19, 2006
7772006
The variety of an assortment
SJ Hoch, ET Bradlow, B Wansink
Marketing Science 18 (4), 527-546, 1999
7671999
A Bayesian random effects model for testlets
ET Bradlow, H Wainer, X Wang
Psychometrika 64, 153-168, 1999
6621999
Relationship between Medicare’s hospital compare performance measures and mortality rates
RM Werner, ET Bradlow
Jama 296 (22), 2694-2702, 2006
6002006
An exploratory look at supermarket shopping paths
JS Larson, ET Bradlow, PS Fader
International Journal of research in Marketing 22 (4), 395-414, 2005
5932005
The role of big data and predictive analytics in retailing
ET Bradlow, M Gangwar, P Kopalle, S Voleti
Journal of retailing 93 (1), 79-95, 2017
5832017
Automated marketing research using online customer reviews
TY Lee, ET Bradlow
Journal of Marketing Research 48 (5), 881-894, 2011
5792011
Testlet response theory and its applications
H Wainer, ET Bradlow, X Wang
Cambridge University Press, 2007
5452007
Testing behavioral hypotheses using an integrated model of grocery store shopping path and purchase behavior
SK Hui, ET Bradlow, PS Fader
Journal of consumer research 36 (3), 478-493, 2009
4262009
Customer acquisition via display advertising using multi-armed bandit experiments
EM Schwartz, ET Bradlow, PS Fader
Marketing Science 36 (4), 500-522, 2017
3252017
Path data in marketing: An integrative framework and prospectus for model building
SK Hui, PS Fader, ET Bradlow
Marketing Science 28 (2), 320-335, 2009
2682009
A general Bayesian model for testlets: Theory and applications
X Wang, ET Bradlow, H Wainer
Applied Psychological Measurement 26 (1), 109-128, 2002
2592002
Structural estimation of the effect of out-of-stocks
A Musalem, M Olivares, ET Bradlow, C Terwiesch, D Corsten
Management Science 56 (7), 1180-1197, 2010
2512010
Testlet response theory: An analog for the 3PL model useful in testlet-based adaptive testing
H Wainer, ET Bradlow, Z Du
Computerized adaptive testing: Theory and practice, 245-269, 2000
2502000
Measuring the value of point-of-purchase marketing with commercial eye-tracking data
P Chandon, J Hutchinson, E Bradlow, SH Young
INSEAD Business School Research Paper, 2006
2272006
A Bayesian approach for predicting the popularity of tweets
T Zaman, EB Fox, ET Bradlow
2062014
Agents to the Rescue?
PM West, D Ariely, S Bellman, E Bradlow, J Huber, E Johnson, B Kahn, ...
Marketing letters 10, 285-300, 1999
2011999
Beyond conjoint analysis: Advances in preference measurement
O Netzer, O Toubia, ET Bradlow, E Dahan, T Evgeniou, FM Feinberg, ...
Marketing Letters 19, 337-354, 2008
1922008
The interrelationships between brand and channel choice
SA Neslin, K Jerath, A Bodapati, ET Bradlow, J Deighton, S Gensler, ...
Marketing Letters 25, 319-330, 2014
1912014
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