Nathan M. Fong
Nathan M. Fong
Associate Professor of Marketing, Rutgers School of Business - Camden
Verified email at - Homepage
Cited by
Cited by
Many analysts, one data set: Making transparent how variations in analytic choices affect results
R Silberzahn, EL Uhlmann, DP Martin, P Anselmi, F Aust, E Awtrey, ...
Advances in Methods and Practices in Psychological Science 1 (3), 337-356, 2018
Geo-conquesting: Competitive locational targeting of mobile promotions
NM Fong, Z Fang, X Luo
Journal of Marketing Research 52 (5), 726-735, 2015
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
PC Verhoef, AT Stephen, PK Kannan, X Luo, V Abhishek, M Andrews, ...
Journal of Interactive Marketing 40 (1), 1-8, 2017
Competitive price targeting with smartphone coupons
JP Dubé, Z Fang, N Fong, X Luo
Marketing Science 36 (6), 944-975, 2017
How sales taxes affect customer and firm behavior: the role of search on the Internet
ET Anderson, NM Fong, DI Simester, CE Tucker
Journal of Marketing Research 47 (2), 229-239, 2010
How targeting affects customer search: A field experiment
NM Fong
Management Science 63 (7), 2353-2364, 2017
Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs
N Fong, Y Zhang, X Luo, X Wang
Journal of Marketing Research, 0022243718817513, 2019
The robustness of anchoring effects on preferential judgments
S Yoon, NM Fong, A Dimoka
Judgment and Decision Making 14 (4), 470-487, 2019
Uninformative Anchors Have Persistent Effects on Valuation Judgments
S Yoon, N Fong
Journal of Consumer Psychology, 2019
Private Label vs. National Brand Price Sensitivity: Evaluating Non-experimental Identification Strategies
NM Fong, DI Simester, ET Anderson
working paper, 2010
Many Analysts, One Data Set: Making Transparent How Variations in Analytic Choices Affect Results. Advances in Methods and Practices in Psychological Science. 2018; 1 (3): 337–356
R Silberzahn, EL Uhlmann, DP Martin, P Anselmi, F Aust, E Awtrey, ...
Behavioral and Brain Sciences 41, e120, 2018
Numeric Competencies and Anchoring Biases.
S Yoon, NM Fong
CogSci, 2016
Sales Force Acceptance of Disruptive Technologies
M Obal, N Fong
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016
Sunk Search Costs and the Perceived Value of Information
N Fong, SS Yoon
ACR North American Advances, 2014
Anchoring Effects in Product Valuation: Inferences and Self-Generated Anchors
SS Yoon, N Fong, A Dimoka
ACR North American Advances, 2014
sales tax and electronic commerce
NM Fong
The New Palgrave Dictionary of Economics 6, 2012
Should Einstein Manage Your Money? Lay Theories and Normative Force of the Relation Between Cognitive Ability and Preferences
S Frederick, N Fong, E Tsytsylin
ACR North American Advances, 2010
The Role of Local Environments in Customer Acquisition Online (08-117)
J Choi, DR Bell, LM Lodish, ET Anderson, NM Fong, DI Simester, ...
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