Marketing & Konsum U Hansen, M Bode Theorie und Praxis von der Industrialisierung bis ins 21, 1999 | 204* | 1999 |
The digital doppelgänger within: A study on self-tracking and the quantified self movement M Bode, DB Kristensen Assembling consumption, 119-134, 2015 | 127 | 2015 |
‘The wild and wacky worlds of consumer oddballs’ Analyzing the manifestary context of consumer culture theory M Bode, P Østergaard Marketing Theory 13 (2), 175-192, 2013 | 78 | 2013 |
Exporting media products: Understanding the success and failure of Hollywood movies in Germany T Hennig-Thurau, G Walsh, M Bode Advances in Consumer Research 31 (1), 633-38, 2004 | 67* | 2004 |
Stakeholder Theory between general and contextual approaches-A German view U Hansen, M Bode, D Moosmayer zfwu Zeitschrift für Wirtschafts-und Unternehmensethik 5 (3), 242-254, 2004 | 59 | 2004 |
" Now That's What I Call Music!" An Interpretive Approach to Music in Advertising. M Bode Advances in consumer research 33 (1), 2006 | 32 | 2006 |
Showing doing. The art–science debate in a performative perspective M Bode Journal of Consumer Behaviour: An International Research Review 9 (2), 139-155, 2010 | 28 | 2010 |
Marketinggeschichte: die Genese einer modernen Sozialtechnik M Bode, O Büttner, A Engel, P Erker, U Hansen, T Jacobs, I Köhler, ... Campus Verlag, 2007 | 28 | 2007 |
Epigenetic modulation of AREL1 and increased HLA expression in brains of multiple system atrophy patients R Rydbirk, J Folke, F Busato, E Roché, AS Chauhan, A Løkkegaard, ... Acta neuropathologica communications 8, 1-14, 2020 | 24 | 2020 |
Das Geschlecht der Marketingwissenschaft: Wie „männlich “ist sie und wie „weiblich “sollte sie sein? M Bode, U Hansen Betriebswirtschaftslehre und Gender Studies: Analysen aus Organisation …, 2005 | 23 | 2005 |
Broadening the brandfest: Play and ludic agency D Kjeldgaard, M Bode European Journal of Marketing 51 (1), 23-43, 2017 | 19 | 2017 |
Making sense of music in advertising research: An interpretative model of the interaction between music and image M Bode Music in Advertising: Commercial Sounds in Media Communication and Other …, 2009 | 19 | 2009 |
Brand doings in a performative perspective: an analysis of conceptual brand discourses M Bode, D Kjeldgaard Contemporary Consumer Culture Theory, 251-282, 2017 | 17 | 2017 |
Is Consumer Culture Theory research or realpolitik? A sociology of knowledge analysis of a scientific culture P Ostergaard, M Bode Journal of Consumer Behaviour 15 (5), 387-395, 2016 | 16 | 2016 |
Blinde Flecken der Marketingwissenschaft—Das Problemfeld der „4 Gs “ U Hansen, M Bode Marktorientierte Unternehmensführung: Reflexionen—Denkanstöße—Perspektiven …, 1997 | 16 | 1997 |
Musik in der Werbemittelforschung unter besonderer Berücksichtigung interpretativer Verfahren M Bode Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften, 2004 | 14 | 2004 |
Lesarten der Werbung: Eine Übersicht zur Bedeutungsperspektive der Werbeforschung M Bode Marketing: Zeitschrift für Forschung und Praxis, 164-178, 1996 | 14 | 1996 |
Strategies towards the sustainable household in Germany findings of an EU-research project on clothing care and shelter M Bode, C Pfeiffer, U Schrader Hannover: Universität Hannover, Lehr-und Forschungsbericht, 2000 | 13 | 2000 |
Interpretative Werbeforschung M Bode Zeitschrift für Semiotik, Jg 21, 153-182, 1999 | 13 | 1999 |
Failure: Perspectives and prospects in marketing and consumption theory D Kjeldgaard, M Nøjgaard, BJ Hartmann, M Bode, F Lindberg, ... Marketing Theory 21 (2), 277-286, 2021 | 12 | 2021 |