| The political brand: A consumer perspective G Smith, A French Marketing theory 9 (2), 209-226, 2009 | 296 | 2009 |
| Measuring political brand equity: a consumer oriented approach A French, G Smith European Journal of marketing 44 (3/4), 460-477, 2010 | 213 | 2010 |
| Measuring brand association strength: a consumer based brand equity approach A French, G Smith European Journal of Marketing 47 (8), 1356-1367, 2013 | 208 | 2013 |
| Using a hybrid genetic-algorithm/branch and bound approach to solve feasibility and optimization integer programming problems AP French, AC Robinson, JM Wilson Journal of Heuristics 7, 551-564, 2001 | 61 | 2001 |
| The sustainable cell formation problem: manufacturing cell creation with machine modification costs LR Foulds, AP French, JM Wilson Computers & Operations Research 33 (4), 1010-1032, 2006 | 53 | 2006 |
| Measuring the changes to leader brand associations during the 2010 election campaign G Smith, A French Journal of Marketing Management 27 (7-8), 718-735, 2011 | 46 | 2011 |
| Heuristic solution methods for the multilevel generalized assignment problem AP French, JM Wilson Journal of Heuristics 8, 143-153, 2002 | 30 | 2002 |
| Neural networks for store performance forecasting: an empirical comparison with regression techniques. D Coates, N Doherty, A French, M Kirkup International Review of Retail, Distribution and Consumer Research 5 (4 …, 1995 | 24 | 1995 |
| Resource location for relief distribution and victim evacuation after a sudden-onset disaster E Setiawan, J Liu, A French IISE Transactions 51 (8), 830-846, 2019 | 23 | 2019 |
| An LP-based heuristic procedure for the generalized assignment problem with special ordered sets AP French, JM Wilson Computers & operations research 34 (8), 2359-2369, 2007 | 23 | 2007 |
| The new multivariate jungle: Computer intensive methods in database marketing D Coates, N Doherty, A French Journal of Marketing Management 10 (1-3), 207-220, 1994 | 10 | 1994 |
| A hybrid genetic/branch and bound algorithm for integer programming GD Smith, NC Steele, RF Albrecht, AP French, AC Robinson, JM Wilson Artificial Neural Nets and Genetic Algorithms: Proceedings of the …, 1998 | 4 | 1998 |
| An LP-based hybrid heuristic procedure for the generalized assignment problem with special ordered sets AP French, JM Wilson Hybrid Metaheuristics: Second International Workshop, HM 2005, Barcelona …, 2005 | 3 | 2005 |
| Strongarm arcade games: a case study in mathematical modelling A French, PN Finlay Journal of the Operational Research Society 51, 1386-1398, 2000 | 2 | 2000 |
| The new multivariate jungle D Coates, N Doherty, A French Quantitative Methods in Marketing (Ed. Hooley GJ and Hussey, MK), Academic …, 1994 | 2 | 1994 |
| Neural networks: fool's gold or layman's delight? -a neural network model is used to predict the turnover of potential retail store locations D Coates, N Doherty, A French, M Kirkup OR Insight 8 (4), 23-27, 1995 | 1 | 1995 |
| An LP-based metaheuristic procedure for the k-sequential generalized assignment problem AP French, B Nygreen, JM Wilson Optimization Methods & Software 26 (2), 225-238, 2011 | | 2011 |
| Application of Modern Heuristic Methods A French Journal of the Operational Research Society 47 (5), 715-716, 1996 | | 1996 |
| Computer Simulation in Management Science A French Journal of the Operational Research Society 44 (6), 629-630, 1993 | | 1993 |
| Specification transformation techniques with applications to operations research. AP French | | 1993 |
