| Get it? Got it. Good! Enhancing New Product Acceptance by Facilitating Resolution of Extreme Incongruity JH Jhang, SJ Grant, MC Campbell Journal of Marketing Research 49 (2), 247-259, 2012 | 214 | 2012 |
| Pardon the Interruption: Goal Proximity, Perceived Spare Time, and Impatience JH Jhang, JG Lynch Jr Journal of Consumer Research 41 (5), 1267-1283, 2015 | 87 | 2015 |
| When ChatGPT gives incorrect answers: the impact of inaccurate information by generative AI on tourism decision-making JH Kim, J Kim, J Park, C Kim, J Jhang, B King Journal of Travel Research 64 (1), 51-73, 2025 | 34 | 2025 |
| The Impact of the COVID-19 Threat on the Preference for High Versus Low Quality/Price Options J Kim, J Lee, J Jhang, J Park, JC Lee Journal of Hospitality Marketing & Management 30 (6), 699-716, 2021 | 34 | 2021 |
| The Effect of Self-construal on Product Attitudes YJ Kim, SY Song, JH Jhang Korean Marketing Review 22 (4), 157-173, 2007 | 31* | 2007 |
| Preference for Utilitarian or Hedonic Value Options During a Pandemic Crisis: The Moderation Effects of Childhood Socioeconomic Status and Sensation-seeking J Kim, SS Kim, J Jhang, NAS Doust, RYK Chan, F Badu-Baiden International Journal of Hospitality Management 110, 103427, 2023 | 25 | 2023 |
| Do Emotional Laborers Help the Needy More or Less? The Mediating Role of Sympathy in the Effect of Emotional Dissonance on Prosocial Behavior Y Park, H Hyun, JH Jhang Frontiers in Psychology 10, 118, 2019 | 25 | 2019 |
| The Impact of Price Preciseness, Price Reduction, and Lay Rationalism on Travelers’ Perceptions of Deal Attractiveness, Purchase Intention, and Choice J Kim, J Jhang, S Kim, D Stylidis Journal of Travel Research 62 (7), 1550–1568, 2023 | 21 | 2023 |
| The Impact of Infectious Disease Threat on Consumers' Pattern‐Seeking in Sequential Choices J Park, J Kim, J Jhang, JC Lee, J Lee Psychology & Marketing 39 (2), 370-389, 2022 | 21 | 2022 |
| Effects of Concealing vs. Displaying Prices on Consumer Perceptions of Hospitality Products J Kim, J Jhang, SS Kim, SC Chen International Journal of Hospitality Management 92, 102708, 2021 | 16 | 2021 |
| How More Options Decrease the Compromise Effect: Investigating Boundary Conditions for the Compromise Effect in Travel Decisions IJ Park, J Kim, J Jhang, S Kim, V Zhao Journal of Travel Research 61 (7), 1542-1558, 2022 | 15 | 2022 |
| Experimental Design Studies in Hospitality and Tourism Research: Constructive Recommendations J Kim, S Kim, J Jhang, Y Kwon, NG Baah International Journal of Contemporary Hospitality Management 35 (10), 3570-3591, 2023 | 13 | 2023 |
| An Integrated Model of Prosocial Crowdfunding Decision: Three Utility Components and Three Informational Cues JJ Yoo, J Jhang, S Song, HS Shin Electronic Commerce Research and Applications 57, 101233, 2023 | 12 | 2023 |
| Overhead Aversion and Facial Expressions in Crowdfunding JJ Yoo, S Song, J Jhang Journal of Retailing and Consumer Services 69, 103101, 2022 | 12 | 2022 |
| The Impact of Childhood Environments on the Sunk‐cost Fallacy J Jhang, DC Lee, J Park, J Lee, J Kim Psychology & Marketing 40 (3), 531-541, 2023 | 9 | 2023 |
| Effects of Price Sorting Display on Extreme Option Choice Aversion: The Role of Ease of Comparison in Multiple Option Displays J Kim, SS Kim, J Jhang, J Lee, C Koo Tourism Management 97, 104741, 2023 | 7 | 2023 |
| The Impact of Infectious Disease Cues on Visual Pattern-seeking J Lee, J Park, JC Lee, J Jhang, J Kim International Journal of Advertising, 1-33, 2022 | 4 | 2022 |
| Goal Proximity Effect on Collective Action: The Mediating Role of Perceived Behavioral Impact and Collective Outcome Expectancy K Kim, J Jhang, S Song, H Shin, S Song Journal of Business Research 178, 114642, 2024 | 3 | 2024 |
| Pardon the Interruption: Trivially Malleable Subgoals, Perceived Time Slack, and Intertemporal Choice JH Jhang, JG Lynch Jr Unpublished working paper, University of Colorado, 2012 | 3 | 2012 |
| A Performance Evaluation of Introducing Balanced Scorecard to High-tech Related Industries in Taiwan YT Jou, CH Hwang, C Li, SC Chen, JH Jhang International Journal of Applied Management and Technology 6 (1), 1, 2008 | 3 | 2008 |
Jungkeun KimAssociate professor, Department of Hospitality, Hotel Management and Tourism, Texas A&M UniversityVerified email at tamu.edu
