Sungho Park
Sungho Park
Professor of Marketing, SNU Business School, Seoul National University
Verified email at - Homepage
Cited by
Cited by
Handling endogenous regressors by joint estimation using copulas
S Park, S Gupta
Marketing Science 31 (4), 567-586, 2012
Mobile app analytics
SP Han, S Park, W Oh
MIS quarterly 40 (4), 983-1008, 2016
Simulated maximum likelihood estimator for the random coefficient logit model using aggregate data
S Park, S Gupta
Journal of Marketing Research 46 (4), 531-542, 2009
The impact of Walmart supercenter conversion on consumer shopping behavior
M Hwang, S Park
Management Science 62 (3), 817-828, 2016
Successfully communicating a cocreated innovation
HS Wang, CH Noble, DW Dahl, S Park
Journal of Marketing 83 (4), 38-57, 2019
A regime-switching model of cyclical category buying
S Park, S Gupta
Marketing Science 30 (3), 469-480, 2011
When loyalty goes mobile: Effects of mobile loyalty apps on purchase, redemption, and competition
Y Son, W Oh, SP Han, S Park
Information Systems Research 31 (3), 835-847, 2020
The impact of disclosing inventory‐scarcity messages on sales in online retailing
S Park, E Rabinovich, CS Tang, R Yin
Journal of Operations Management 66 (5), 534-552, 2020
Trading on up: An examination of factors influencing the degree of upgrade: Evidence from cash for clunkers
CJ Miller, MA Wiles, S Park
Journal of Marketing 83 (1), 151-172, 2019
Shopping activity at warehouse club stores and its competitive and network density implications
SFWT Lim, E Rabinovich, S Park, M Hwang
Production and Operations Management 30 (1), 28-46, 2021
The adoption and use of mobile application-based reward systems: Implications for offline purchase and mobile commerce
Y Son, W Oh, SP Han, S Park
2016 International Conference on Information Systems, ICIS 2016, 2016
The effect of general health checks on healthcare utilization: accounting for self-selection bias
S Yoon, DB Jun, S Park
Journal of the Royal Statistical Society Series A: Statistics in Society 183 …, 2020
Comparison of SML and GMM estimators for the random coefficient logit model using aggregate data
S Park, S Gupta
Empirical Economics 43, 1353-1372, 2012
Using copulas to enable causal inference from nonexperimental data: Tutorial and simulation studies.
F Falkenström, S Park, CN McIntosh
Psychological Methods 28 (2), 301, 2023
An integrative approach to determinants of pre-roll ad acceptance and their relative impact: Evidence from big data
MH Lee, SJ Kim, SH Yoon, S Park
Journal of Advertising 51 (1), 76-84, 2022
An empirical analysis of consumption patterns for mobile apps and web: a multiple discrete-continuous extreme value approach
SP Han, W Oh
Should an online seller post inventory scarcity messages?
S Park, E Rabinovich, CS Tang, R Yin, JJ Yu
Decision Sciences 51 (5), 1288-1308, 2020
How mobile users respond to pre-roll skippable advertising differently than personal computer (PC) users: an analysis of individual-level clickstream data
SJ Kim, MH Lee, J Hong, S Park
International Journal of Advertising 42 (4), 713-739, 2023
Capturing flexible correlations in multiple-discrete choice outcomes using copulas
C Kim, DB Jun, S Park
International Journal of Research in Marketing 35 (1), 34-59, 2018
The positive spillover effect of mobile social games on app literacy
M Lee, SP Han, S Park, W Oh
2016 49th Hawaii International Conference on System Sciences (HICSS), 746-755, 2016
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