Abeer A. Mahrous
Abeer A. Mahrous
Professor of Marketing, Faculty of Commerce, Cairo University, Egypt
Verified email at - Homepage
Cited by
Cited by
Achieving Superior Customer Experience: An Investigation of Multichannel Choices in the Travel and Tourism Industry of an Emerging Market
AA Mahrous, SS Hassan
Journal of Travel Research 56 (8), 1049-1064, 2016
A cross-cultural investigation of students’ perceptions of the effectiveness of pedagogical tools: The Middle East, the United Kingdom, and the United States
AA Mahrous, AA Ahmed
Journal of Studies in International Education 14 (3), 289-306, 2010
Customer participation in online co-creation experience: the role of e-service quality
TH Elsharnouby, AA Mahrous
Journal of Research in Interactive Marketing, 2015
Students' evaluations and perceptions of learning within business schools in Egypt
AA Mahrous, W Kortam
Journal of Marketing for higher education 22 (1), 55-70, 2012
Sustainable Consumption Behavior of Energy and Water-Efficient Products in a Resource-Constrained Environment
OA Marzouk, AA Mahrous
Journal of Global Marketing, 1-19, 2020
Entrepreneurial marketing strategy, institutional environment, and business performance of SMEs in Egypt
HM Adel, AA Mahrous, R Hammad
Journal of Entrepreneurship in Emerging Economies 12 (5), 727-746, 2020
Connecting the dots: The relationship among intra-organizational environment, entrepreneurial orientation, market orientation and organizational performance
AA Mahrous, MA Genedy
Journal of Entrepreneurship in Emerging Economies 11 (1), 2-21, 2019
Antecedents of participation in online brand communities and their purchasing behavior consequences
AA Mahrous, AK Abdelmaaboud
Service Business 11 (2), 229-251, 2017
Social media marketing: prospects for marketing theory and practice on the social web
AA Mahrous
E-Marketing in Developed and Developing Countries: Emerging Practices, 56-68, 2013
Antecedents of privacy concerns and their online actual purchase consequences: a cross-country comparison
AA Mahrous
International Journal of Electronic Marketing and Retailing 4 (4), 248-269, 2011
The relationship between entrepreneurial orientation, marketing innovation and competitive marketing advantage of female entrepreneurs in Egypt
S Adam, AA Mahrous, W Kortam
International Journal of Technology Management & Sustainable Development 16 …, 2017
Nation branding: the strategic imperative for sustainable market competitiveness
S Hassan, AA Mahrous
Journal of Humanities and Applied Social Sciences 1 (2), 146-158, 2019
A proposed measurement scale for mixed-images destinations and its interrelationships with destination loyalty and travel experience
H Ragb, AA Mahrous, A Ghoneim
Tourism Management Perspectives 35, 100677, 2020
Perceived service value, customer engagement and brand loyalty in health care centres in Egypt
Y Mohsen, HM Hussein, AA Mahrous
Sumy State University, 2018
Do cultural norms affect social network behavior inappropriateness? A global study
M Gupta, I Uz, P Esmaeilzadeh, F Noboa, AA Mahrous, E Kim, G Miranda, ...
Journal of Business Research 85, 10-22, 2018
Effective management of an internationalization strategy: A case study on Egyptian–British universities’ partnerships
HM Adel, GA Zeinhom, AA Mahrous
International Journal of Technology Management & Sustainable Development 17 …, 2018
Enhancing resilience to negative information in consumer-brand interaction: the mediating role of brand knowledge and involvement
MH Elsharnouby, J Mohsen, OT Saeed, AA Mahrous
Journal of Research in Interactive Marketing, 2021
Capture the hearts to win the minds: cause-related marketing in Egypt
RE Shazly, AA Mahrous
International Review on Public and Nonprofit Marketing 17 (3), 255-276, 2020
The influence of student-university identification on student’s advocacy intentions: The role of student satisfaction and student trust
AK Abdelmaaboud, AIP Peņa, AA Mahrous
Journal of Marketing for Higher Education 31 (2), 197-219, 2021
Female entrepreneurship in Egypt: new theoretical and public policy implications
AA Mahrous
Sumy State University, 2019
The system can't perform the operation now. Try again later.
Articles 1–20