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Heng Zhang
Heng Zhang
Assistant Professor, Supply Chain Management Department, W. P. Carey School of Business, ASU
Verified email at asu.edu - Homepage
Title
Cited by
Cited by
Year
Multiproduct pricing under the generalized extreme value models with homogeneous price sensitivity parameters
H Zhang, P Rusmevichientong, H Topaloglu
Operations Research 66 (6), 1559-1570, 2018
53*2018
Position ranking and auctions for online marketplaces
LY Chu, H Nazerzadeh, H Zhang
Management Science 66 (8), 3617-3634, 2020
422020
Assortment optimization under the paired combinatorial logit model
H Zhang, P Rusmevichientong, H Topaloglu
Operations Research 68 (3), 741-761, 2020
412020
Applied machine learning in operations management
H Bastani, DJ Zhang, H Zhang
Innovative Technology at the Interface of Finance and Operations: Volume I …, 2022
222022
Cold start to improve market thickness on online advertising platforms: Data-driven algorithms and field experiments
Z Ye, DJ Zhang, H Zhang, R Zhang, X Chen, Z Xu
Management Science 69 (7), 3838-3860, 2023
212023
The impact of social nudges on user-generated content for social network platforms
Z Zeng, H Dai, DJ Zhang, H Zhang, R Zhang, Z Xu, ZJM Shen
Management Science 69 (9), 5189-5208, 2023
202023
Assortment optimization under multiple-discrete customer choices
H Zhang, H Piri, WT Huh, H Li
Available at SSRN 3988982, 2021
112021
Deep Learning Based Causal Inference for Large-Scale Combinatorial Experiments: Theory and Empirical Evidence
Z Ye, Z Zhang, D Zhang, H Zhang, RP Zhang
Available at SSRN 4375327, 2023
52023
Retaining Customers by Data Mining: A Telecomunication Carrier's Case Study in China
J Cao, H Zhang, Q Zheng
2010 International Conference on E-Business and E-Government, 3141-3144, 2010
42010
Optimizing Offline Product Design and Online Assortment Policy: Measuring the Relative Impact of Each Decision
M Wang, H Zhang, P Rusmevichientong, ZJM Shen
Management Science (Forthcoming), 2024
2*2024
Nonprogressive Diffusion on Social Networks: Approximation and Applications
Y Lin, H Zhang, RP Zhang, ZJM Shen
Available at SSRN, 2022
22022
Multiproduct pricing under the multinomial logit model with local network effects
M Gopalakrishnan, H Zhang, Z Zhang
Decision Sciences 54 (4), 447-466, 2023
12023
Content Promotion for Online Content Platforms with the Diffusion Effect
Y Lin, M Wang, H Zhang, ZJM Shen, RP Zhang
Manufacturing & Service Operations Management (Forthcoming), 2024
2024
Multi-Objective Assortment Optimization: Profit, Risk, Customer Utility, and Beyond
Z Chen, H Zhang, H Li, S Webster
Risk, Customer Utility, and Beyond (April 21, 2023), 2023
2023
Product Service Outsourcing: Impact of Market Dispersion and Knowledge Decay
Y Wang, M Li, N Ma, H Zhang
Available at SSRN 4104946, 2022
2022
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