The effect of demographic variables on price sensitivity of customers A field study Y Nassar, G Gad, W Kortam Arch. Bus. Res 9, 101-142, 2021 | 7 | 2021 |
Knowledge: for social innovation W Kortan, G Gad Journal of American Science 10 (2), 143-147, 2014 | 2 | 2014 |
Generalized Darwinism For An Evolution Theory of Marketing Research: Survival For The Fittest of Marketing Knowledge W Kortam, G Gad Proceedings of The Marketing Research Summit, Marketing Edge Organization …, 2014 | 2 | 2014 |
The Impact of Logic of Marketing Research on Marketing ROI: Theoretical Analysis and Empirical Investigation W Kortam, G Gad Archives of Business Research (ABR) 8 (1), 2020 | 1 | 2020 |
Empirical Analysis of a Generalized Darwinism Triggered Theory of Evolutionary Marketing Research G Gad, W Kortam Archives of Business Review–Vol 8 (5), 2020 | | 2020 |
The Impact of Logic of Marketing Research on Marketing ROI: Theoretical Analysis and Empirical Investigation K Gad 3rd CIC International Conference, 2018 | | 2018 |
The Impact of Marketing Research Logic on Marketing ROI: Theoretical Analysis WGG Kortam The British Academy of Marketing Conference, 2017 | | 2017 |
Using Marketing Panels As An Exploratory Empiricism For Substantiation of a Generalized Darwinism-Based Evolutionary Marketing Research G Gad, W Kortam مؤتمرات كلية التجارة, 2017 | | 2017 |
Examining the Validity and Reliability of Measuring Advertising Believability Effectiveness in The Egyptian Higher Education Market GKW Gad https://www.directworks.org, 2014 | | 2014 |
Knowledge-Based Marketing for Social Innovation in Post-Revolution Egyptian Higher Education Marketing Environment–Founding Cairo University Social Innovation Center (CUSIC) W Kortam, G Gad Journal of American Science 10 (2), 2014 | | 2014 |
Proposing a Generalized Darwinism-Based Theory of Evolutionary Marketing Research for Non-Linear Marketing Contributions: Theoretical Analysis, Conceptual Framework and … W Kortam, G Gad | | |