| Empirical generalizations from reference price research G Kalyanaram, RS Winer Marketing science 14 (3_supplement), G161-G169, 1995 | 1197 | 1995 |
| An empirical analysis of latitude of price acceptance in consumer package goods G Kalyanaram, JDC Little Journal of consumer research 21 (3), 408-418, 1994 | 718 | 1994 |
| Brand retrieval, consideration set composition, consumer choice, and the pioneering advantage FR Kardes, G Kalyanaram, M Chandrashekaran, RJ Dornoff Journal of Consumer Research 20 (1), 62-75, 1993 | 485 | 1993 |
| Order-of-entry effects on consumer memory and judgment: An information integration perspective FR Kardes, G Kalyanaram Journal of Marketing Research 29 (3), 343-357, 1992 | 459 | 1992 |
| Order of market entry: Established empirical generalizations, emerging empirical generalizations, and future research G Kalyanaram, WT Robinson, GL Urban Marketing science 14 (3_supplement), G212-G221, 1995 | 369 | 1995 |
| Dynamic effects of the order of entry on market share, trial penetration, and repeat purchases for frequently purchased consumer goods G Kalyanaram, GL Urban Marketing Science 11 (3), 235-250, 1992 | 294 | 1992 |
| First-mover advantages from pioneering new markets: A survey of empirical evidence WT Robinson, G Kalyanaram, GL Urban Review of Industrial Organization 9, 1-23, 1994 | 220 | 1994 |
| Controlling for observed and unobserved managerial skills in determining first-mover market share advantages BPS Murthi, K Srinivasan, G Kalyanaram Journal of Marketing Research 33 (3), 329-336, 1996 | 182 | 1996 |
| The shape of advertising response functions revisited: A model of dynamic probabilistic thresholds D Vakratsas, FM Feinberg, FM Bass, G Kalyanaram Marketing Science 23 (1), 109-119, 2004 | 168 | 2004 |
| The negative effects of social capital in organizations: A review and extension KG Pillai, GP Hodgkinson, G Kalyanaram, SR Nair International Journal of Management Reviews 19 (1), 97-124, 2017 | 164 | 2017 |
| Deliberate product definition: Customizing the product definition process G Kalyanaram, V Krishnan Journal of Marketing Research 34 (2), 276-285, 1997 | 92 | 1997 |
| Product hierarchy and brand strategy influences on the order of entry effect for consumer packaged goods RA Kerin, G Kalyanaram, DJ Howard Journal of Product Innovation Management: An International Publication of …, 1996 | 91 | 1996 |
| On the relative performance of linear versus nonlinear compensation plans AK Basu, G Kalyanaram International Journal of Research in Marketing 7 (2-3), 171-178, 1990 | 63 | 1990 |
| Heterogeneity in entry effects between nondurable consumer product categories G Kalyanaram, DR Wittink International Journal of Research in Marketing 11 (3), 219-231, 1994 | 61 | 1994 |
| An empirical analysis of follower entry timing decisions D Vakratsas, RC Rao, G Kalyanaram Marketing Letters 14, 203-216, 2003 | 51 | 2003 |
| The role of brands in recruitment: mediating role of employer brand equity P Banerjee, GK Saini, G Kalyanaram Asia Pacific Journal of Human Resources 58 (2), 173-196, 2020 | 50 | 2020 |
| The endogenous modeling of the effect of direct‐to‐consumer advertising in prescription drugs GK Kalyanaram International Journal of Pharmaceutical and Healthcare Marketing 3 (2), 137-148, 2009 | 42 | 2009 |
| The order of entry effect in prescription (Rx) and over‐the‐counter (OTC) pharmaceutical drugs G Kalyanaram International Journal of Pharmaceutical and Healthcare Marketing 2 (1), 35-46, 2008 | 41 | 2008 |
| Market entry strategies: pioneers versus late arrivals G Kalyanaram, R Gurumurthy Strategy and Business, 74-84, 1998 | 32 | 1998 |
| Boundary Conditions for Turnover Intentions: Exploratory Evidence from China, Jordan, Turkey and the United States H Chen, D Ford, G Kalyanaram, RS Bhagat The International Journal of Human Resource Management 23 (4), 846-866, 2012 | 31 | 2012 |
Glen L. UrbanProfessor MIT Sloan School of ManagementVerified email at mit.edu
