Himadri Roy Chaudhuri
Himadri Roy Chaudhuri
Verified email at
Cited by
Cited by
Of diamonds and desires: understanding conspicuous consumption from a contemporary marketing perspective
HR Chaudhuri, S Majumdar
Academy of marketing science review 2006, 1, 2006
Conspicuous consumption orientation: Conceptualisation, scale development and validation
H Roy Chaudhuri, S Mazumdar, A Ghoshal
Journal of Consumer Behaviour 10 (4), 216-224, 2011
Forty-five years of celebrity credibility and endorsement literature: Review and learnings
D Halder, D Pradhan, HR Chaudhuri
Journal of Business Research 125, 397-415, 2021
I (do not) consume; therefore, I am: Investigating materialism and voluntary simplicity through a moderated mediation model
A Kuanr, D Pradhan, HR Chaudhuri
Psychology & Marketing 37 (2), 260-277, 2020
Conspicuous consumption: Is that all bad? Investigating the alternative paradigm
HR Chaudhuri, S Majumdar
Vikalpa 35 (4), 53-60, 2010
Impact of firm's reputation and ethnocentrism on attitude towards foreign products
M Deb, HR Chaudhuri
Marketing Intelligence & Planning 32 (5), 646-664, 2014
The luxury market in India: Maharajas to masses
G Atwal, S Jain
Springer, 2012
Assessing the ethnocentric tendencies of different age‐cohorts in an emerging market
M Deb, H Roy Chaudhuri
Journal of Indian Business Research 4 (4), 244-268, 2012
Normative violence in domestic service: A study of exploitation, status, and grievability
R Varman, P Skln, RW Belk, HR Chaudhuri
Journal of Business Ethics 171, 645-665, 2021
Understanding the Antecedents of Intention to Use Mobile Internet Banking in I ndia: Opportunities for Microfinance Institutions
D Bryson, G Atwal, HR Chaudhuri, K Dave
Strategic Change 24 (3), 207-224, 2015
Constructing a conceptual model of purchase behaviour of village shopkeepers–a study of small rural retailers in Eastern India
DN Sarkar, K Kundu, HR Chaudhuri
Journal of Retailing and Consumer Services 28, 1-16, 2016
The karma of consumption: role of materialism in the pursuit of life satisfaction
R Roy, FK Rabbanee, H Roy Chaudhuri, P Menon
European Journal of Marketing 54 (1), 168-189, 2020
Understanding the interrelationship between regional differences and material aspiration in the context of Indian diversity: Results of an exploratory study
H Roy Chaudhuri, AK Haldar
Asia Pacific Journal of Marketing and Logistics 17 (4), 3-14, 2005
Self-control and sustainability consumption: Findings from a cross cultural study
TD Nguyen, CA Dadzie, HR Chaudhuri, T Tanner
Journal of International Consumer Marketing 31 (5), 380-394, 2019
R Chaudhuri, RW Belk
Springer, 2020
Quality‐of‐life as chronotopefication and futurization: subsistence consumer experiences in India
SR Jagadale, H Roy‐Chaudhuri, D Kadirov
Journal of Consumer Affairs 55 (1), 59-86, 2021
Market-mediated authenticity in culturally themed culinary space
N Sinha, H Roy Chaudhuri, JG Fowler, S Mazumdar
Qualitative Market Research: An International Journal 21 (3), 353-374, 2018
Identity management as a coping strategy for stigmatization: the case of Indian sex workers in a libidinal market
N Mitra, RP Hill, HR Chaudhuri, A Chaudhuri
Journal of Public Policy & Marketing 41 (2), 124-140, 2022
Normalized heterotopia as a market failure in a spatial marketing system: the case of gated communities in India
H Roy Chaudhuri, SR Jagadale
Journal of Macromarketing 41 (2), 297-314, 2021
Assessing scientific claims In print ads that promote cosmetics: How consumers perceive cosmeceutical claims
JG Fowler, L Carlson, HR Chaudhuri
Journal of Advertising Research 59 (4), 466-482, 2019
The system can't perform the operation now. Try again later.
Articles 1–20