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Tarek Mady
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Year
Sentiment toward marketing: Should we care about consumer alienation and readiness to use technology?
TT Mady
Journal of Consumer Behaviour 10 (4), 192-204, 2011
922011
Can sentiment toward advertising explain materialism and vanity in the globalization era? Evidence from Dubai
T Mady, H Cherrier, D Lee, K Rahman
Journal of Global Marketing 24 (5), 453-472, 2011
282011
Social media: Past, present, and future
L Korenich, D Lascu, L Manrai, A Manrai
The Routledge Companion to the Future of Marketing, 234-249, 2014
252014
The globalization of Arab world: impacts on consumers’ level of materialism and vanity
H Cherrier, K Rahman, T Mady, D Lee
World Journal of Management 1 (1), 82-94, 2009
212009
Procurement performance and manufacturer-supplier relationships: a multivariate analysis in Kuwaiti manufacturing companies
M Tawfik Mady, T T. Mady, S T. Mady
Journal of Business & Industrial Marketing 29 (5), 417-426, 2014
182014
What makes up intentions to purchase the pioneer? A theory of reasoned action approach in India and the USA
T Mady
International Journal of Emerging Markets 13 (5), 734-757, 2018
142018
A critical realist perspective on the adoption of internet technologies in the travel sector
H Gharavi, T Mady, YK Dwivedi
142007
The need for academic programs in tourism, arts & culture, sports, and healthcare management in the UAE
O Amaize, T Mady, E Benson
112011
When does a candidate’s inconsistency matter to the voter? An experimental investigation
K Karande, F Mark Case, T Mady
International Journal of Advertising 27 (1), 37-65, 2008
82008
Does it pay to be first? A cross-national comparison of mature and emerging market consumer attitudes toward pioneer and follower brands
TT Mady
Journal of International Consumer Marketing 23 (3-4), 276-296, 2011
72011
Global or Glocalized Consumers? An Analysis of Consumers Living in the Globalizing City of Dubai
H Cherrier, T Mady, S Mady
Journal of Euromarketing 19 (4), 200-226, 2010
52010
Accommodating ethnic minority consumers during service encounters: the fine line
S Mady, JB Ford, T Mady
Journal of Services Marketing 36 (5), 674-690, 2022
32022
First-mover advantage: A cross-national comparison of mature and emerging market consumers' attitudes toward pioneer and follower brands
TT Mady
Old Dominion University, 2004
22004
Organization and Environment: Managing Differentiation and Integration
T Mady, A Manrai, L Manrai
Boston: Harvard Business School Press, 1986
21986
AACSB-accreditation benefits as predictor of faculty attitude toward the accreditation process: an exploratory study
MT Mady, A Al-Hussainan, TT Mady
Journal of Management and Business Education 6 (1), 24-42, 2023
12023
Effect of globalization on multicultural consumer behavior
LA Manrai, AK Manrai, TT Mady
Analyzing the cultural diversity of consumers in the global marketplace, 1-19, 2015
12015
Teaching business and management at the University of Canada, Egypt: A collective reflection
M Pauley, X Chen, T Mady, M James, D Wagner, G Evans
UPEI Teaching Community Conference, 2020
2020
An Exploratory Study of Globalizing Consumers’ Materialism Tendencies in a Multicultural “Global” Marketplace: An Abstract
T Mady, S Mady
Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020
2020
Intercultural accommodation and service quality perceptions: What accommodating factors really matter to ethnic minority consumers: An abstract
S Mady, JB Ford, T Mady
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018
2018
Globalizing Consumers’ Attitudes Toward Marketing: An Exploratory Study in a Multicultural Marketplace: An Abstract
T Mady, A Manrai, L Manrai
Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018
2018
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