متابعة
Susan Dobscha
Susan Dobscha
Professor of Marketing, Bentley University
بريد إلكتروني تم التحقق منه على bentley.edu
عنوان
عدد مرات الاقتباسات
عدد مرات الاقتباسات
السنة
Preventing the Premature Death of Relationship Marketing
S Fournier, S Dobscha, DG Mick
Harvard Business Review 76 (1), 42-51, 1998
14421998
Sustainable consumption: Opportunities for consumer research and public policy
A Prothero, S Dobscha, J Freund, WE Kilbourne, MG Luchs, LK Ozanne, ...
Journal of Public Policy & Marketing 30 (1), 31-38, 2011
10802011
An ecofeminist analysis of environmentally sensitive women using qualitative methodology: The emancipatory potential of an ecological life
S Dobscha, JL Ozanne
Journal of Public Policy & Marketing 20 (2), 201-214, 2001
3012001
Is green the new black? Reflections on a green commodity discourse
A Prothero, P McDonagh, S Dobscha
Journal of Macromarketing 30 (2), 147-159, 2010
2762010
The lived experience of consumer rebellion against marketing
S Dobscha
Advances in consumer research 25 (1), 91-97, 1998
2251998
Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing
S Bettany, S Dobscha, L O'Malley, A Prothero
Marketing Theory 10 (1), 3-28, 2010
1572010
Marketing Heretics: Resistance is/is not Futile.
M Ritson, S Dobscha
Advances in consumer research 26 (1), 1999
1011999
Motherhood, marketization, and consumer vulnerability
Voice Group
Journal of Macromarketing 30 (4), 384-397, 2010
932010
Hybrid pro-social exchange systems: The case of Freecycle
Z Arsel, S Dobscha
ACR North American Advances, 2011
872011
Women and the environment: Applying ecofeminism to environmentally-related consumption
S Dobscha
Advances in consumer research 20 (1), 36-40, 1993
801993
Animal companions and marketing: Dogs are more than just a cell in the bcg matrix!
A Aylesworth, K Chapman, S Dobscha
Advances in Consumer Research 26 (1), 1999
721999
The consumer experience of responsibilization: the case of Panera Cares
GM Eckhardt, S Dobscha
Journal of Business Ethics 159, 651-663, 2019
672019
Sustainable consumption and production: Challenges for transformative consumer research
P McDonagh, S Dobscha, A Prothero
Transformative consumer research for personal and collective well-being, 267-281, 2012
562012
Death in a consumer culture
S Dobscha
Routledge, 2015
542015
Beziehungsmarketing: Des Guten zuviel für die Stammkäufer
S Fournier, S Dobscha, DG Mick
Harvard Business Manager 20, 101-108, 1998
361998
Decolonizing marketing
GM Eckhardt, R Belk, TW Bradford, S Dobscha, G Ger, R Varman
Consumption Markets & Culture 25 (2), 176-186, 2022
332022
Mythic agency and retail conquest
S Dobscha, E Foxman
Journal of Retailing 88 (2), 291-307, 2012
272012
Handbook of research on gender and marketing
S Dobscha
Edward Elgar Publishing, 2019
222019
Do external factors play an antecedent role to market orientation?
S Dobscha, JT Mentzer, JE Littlefield
Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference …, 2014
222014
Real men don’t buy “Mrs. Clean”: Gender bias in gendered brands
N Spielmann, S Dobscha, TM Lowrey
Journal of the Association for Consumer Research 6 (2), 211-222, 2021
212021
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مقالات 1–20