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Len Tiu Wright
Len Tiu Wright
Emeritus Prof, DMU; Formerly Marketing Professor, Huddersfield University and De Montfort University
Verified email at bham.ac.uk
Title
Cited by
Cited by
Year
E‐consumer behaviour
C Dennis, B Merrilees, C Jayawardhena, LT Wright
European journal of Marketing 43 (9/10), 1121-1139, 2009
5652009
Consumers online: intentions, orientations and segmentation
C Jayawardhena, L Tiu Wright, C Dennis
International Journal of Retail & Distribution Management 35 (6), 515-526, 2007
3552007
Gaining competitive advantage from packaging and labelling in marketing communications
C Nancarrow, L Tiu Wright, I Brace
British Food Journal 100 (2), 110-118, 1998
3241998
Food taste preferences and cultural influences on consumption
L Tiu Wright, C Nancarrow, PMH Kwok
British Food Journal 103 (5), 348-357, 2001
3162001
205-2
C Dennis, A Newman, R Michon, J Josko Brakus, LT Wright
Journal of Retailing and Consumer Services 17 (3), 205-215, 2010
275*2010
Enhancing consumer empowerment
L Tiu Wright, A Newman, C Dennis
European journal of marketing 40 (9/10), 925-935, 2006
2702006
The influences of social e-shopping in enhancing young women's online shopping behaviour
C Dennis, A Morgan, LT Wright, C Jayawardhena
Journal of customer behaviour 9 (2), 151-174, 2010
2412010
A qualitative research agenda for small to medium‐sized enterprises
J Hill, LT Wright
Marketing intelligence & planning 19 (6), 432-443, 2001
2382001
An empirical investigation into e‐shopping excitement: antecedents and effects
C Jayawardhena, L Tiu Wright
European journal of Marketing 43 (9/10), 1171-1187, 2009
1982009
Defining the scope of entrepreneurial marketing: a qualitative approach
J Hill, LT Wright
Journal of Enterprising Culture 8 (01), 23-46, 2000
1822000
Consumer attitudes towards Instagram advertisements in Egypt: The role of the perceived advertising value and personalization
HR Gaber, LT Wright, K Kooli
Cogent Business & Management 6 (1), 1618431, 2019
1762019
Fast-food advertising in social media. A case study on Facebook in Egypt
HR Gaber, LT Wright
Journal of business and retail management research 9 (1), 52-63, 2014
1602014
No gender in cyberspace? Empowering entrepreneurship and innovation in female‐run ICT small firms
LM Martin, L Tiu Wright
International Journal of Entrepreneurial Behavior & Research 11 (2), 162-178, 2005
1452005
The Marketing Research Process 4th edition
LT Wright, M Crimp
Prentice Hall, 1995
144*1995
Adoption of big data technology for innovation in B2B marketing
LT Wright, R Robin, M Stone, DE Aravopoulou
Journal of Business-to-Business Marketing 26 (3-4), 281-293, 2019
1412019
Lifecycles and crisis points in SMEs: a case approach
J Hill, C Nancarrow, L Tiu Wright
Marketing Intelligence & Planning 20 (6), 361-369, 2002
1272002
" Tell me Lies, Tell me Sweet Little Lies": Dealing with Socially Desirable Responses in Market Research
C Nancarrow, I Brace, LT Wright
The Marketing Review 2 (1), 55-69, 2001
1112001
Exploring the in‐depth interview as a qualitative research technique with American and Japanese firms
L Tiu Wright
Marketing Intelligence & Planning 14 (6), 59-64, 1996
1051996
An investigation of online consumer purchasing
C Jayawardhena, LT Wright, R Masterson
Qualitative Market Research: An International Journal 6 (1), 58-65, 2003
1042003
Fair trade marketing: An exploration through qualitative research
LT Wright, S Heaton
Journal of Strategic Marketing 14 (4), 411-426, 2006
932006
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