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Jonah Berger
Jonah Berger
The Wharton School
Verified email at wharton.upenn.edu - Homepage
Title
Cited by
Cited by
Year
What makes online content viral?
J Berger, KL Milkman
Journal of Marketing Research 49 (2), 192-205, 2012
5044*2012
Word of mouth and interpersonal communication: A review and directions for future research
J Berger
Journal of Consumer Psychology 24 (4), 586-607, 2014
20282014
Where consumers diverge from others: Identity signaling and product domains
J Berger, C Heath
Journal of Consumer Research 34 (2), 121-134, 2007
19962007
Contagious: Why things catch on
J Berger
Simon and Schuster, 2013
1261*2013
What Drives Immediate and Ongoing Word of Mouth?
J Berger, EM Schwartz
Journal of Marketing Research 48 (5), 869-880, 2011
11092011
Positive effects of negative publicity: when negative reviews increase sales
J Berger, AT Sorensen, SJ Rasmussen
Marketing Science 29 (5), 815-827, 2010
10272010
Arousal increases social transmission of information
J Berger
Psychological science 22 (7), 891-893, 2011
8852011
Subtle signals of inconspicuous consumption
J Berger, M Ward
Journal of consumer research 37 (4), 555-569, 2010
8582010
Who drives divergence? Identity signaling, outgroup dissimilarity, and the abandonment of cultural tastes.
J Berger, C Heath
Journal of Personality and Social Psychology 95 (3), 593, 2008
7522008
Uniting the tribes: Using text for marketing insight
J Berger, A Humphreys, S Ludwig, WW Moe, O Netzer, DA Schweidel
Journal of marketing 84 (1), 1-25, 2020
7302020
Communication channels and word of mouth: How the medium shapes the message
J Berger, R Iyengar
Journal of consumer research 40 (3), 567-579, 2013
6742013
Identifiable but Not Identical: Combining Social Identity and Uniqueness Motives in Choice
C Chan, J Berger, L Van Boven
607*
Broadcasting and narrowcasting: How audience size affects what people share
A Barasch, J Berger
Journal of Marketing Research 51 (3), 286-299, 2014
5412014
The influence of product variety on brand perception and choice
J Berger, M Draganska, I Simonson
Marketing Science 26 (4), 460-472, 2007
4812007
Dogs on the street, pumas on your feet: How cues in the environment influence product evaluation and choice
J Berger, G Fitzsimons
Journal of marketing research 45 (1), 1-14, 2008
4322008
Variety, vice, and virtue: How assortment size influences option choice
A Sela, J Berger, W Liu
Journal of Consumer Research 35 (6), 941-951, 2009
4042009
Valuable virality
E Akpinar, J Berger
Journal of Marketing Research 54 (2), 318-330, 2017
3762017
Shifting signals to help health: Using identity signaling to reduce risky health behaviors
J Berger, L Rand
Journal of Consumer Research 35 (3), 509-518, 2008
3442008
Contextual priming: Where people vote affects how they vote
J Berger, M Meredith, SC Wheeler
Proceedings of the National Academy of Sciences 105 (26), 8846-8849, 2008
3282008
Can Losing Lead to Winning?
J Berger, D Pope
Management Science 57 (5), 817, 2011
3022011
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