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William T. Robinson
William T. Robinson
Associate Professor of Management, Purdue University
Verified email at purdue.edu
Title
Cited by
Cited by
Year
An empirical pooling approach for estimating marketing mix elasticities with PIMS data
V Ramaswamy, WS DeSarbo, DJ Reibstein, WT Robinson
Marketing science 12 (1), 103-124, 1993
13011993
Sources of market pioneer advantages in consumer goods industries
WT Robinson, C Fornell
Journal of marketing Research 22 (3), 305-317, 1985
10881985
Sources of market pioneer advantages: The case of industrial goods industries
WT Robinson
Journal of Marketing research 25 (1), 87-94, 1988
6031988
Are market pioneers intrinsically stronger than later entrants?
WT Robinson, C Fornell, M Sullivan
Strategic Management Journal 13 (8), 609-624, 1992
5181992
Order of market entry: Established empirical generalizations, emerging empirical generalizations, and future research
G Kalyanaram, WT Robinson, GL Urban
Marketing science 14 (3_supplement), G212-G221, 1995
3871995
Is the first to market the first to fail? Empirical evidence for industrial goods businesses
WT Robinson, S Min
Journal of Marketing Research 39 (1), 120-128, 2002
3552002
Market pioneer and early follower survival risks: A contingency analysis of really new versus incrementally new product-markets
S Min, MU Kalwani, WT Robinson
Journal of Marketing 70 (1), 15-33, 2006
3292006
Product innovation and start-up business market share performance
WT Robinson
Management science 36 (10), 1279-1289, 1990
2711990
Marketing mix reactions to entry
WT Robinson
Marketing Science 7 (4), 368-385, 1988
2671988
Note: the impact of leadtime and years of competitive rivalry on pioneer market share advantages
LC Huff, WT Robinson
Management Science 40 (10), 1370-1377, 1994
2311994
First-mover advantages from pioneering new markets: A survey of empirical evidence
WT Robinson, G Kalyanaram, GL Urban
Review of Industrial Organization 9, 1-23, 1994
2231994
Industrial organization and consumer satisfaction/dissatisfaction
C Fornell, WT Robinson
Journal of Consumer Research 9 (4), 403-412, 1983
1941983
Product development strategies for established market pioneers, early followers, and late entrants
WT Robinson, J Chiang
Strategic Management Journal 23 (9), 855-866, 2002
1402002
Consumption experience and sales promotion expenditure
C Fornell, WT Robinson, B Wernerfelt
Management Science 31 (9), 1084-1105, 1985
1211985
Are Sutton's Predictions Robust?: Empirical Insights into Advertising, R & D, and Concentration
WT Robinson, J Chiang
The Journal of Industrial Economics, 389-408, 1996
1171996
Entry for supermarket feature me-too brands: An empirical explanation of incidence and timing
IC Sinapuelas, WT Robinson
Marketing Letters 20, 183-196, 2009
212009
Do stock prices undervalue investments in advertising?
YK Oh, H Gulen, JM Kim, WT Robinson
Marketing Letters 27, 611-626, 2016
122016
Do me‐too brands price lower than the feature pioneer?
I Clark S. Sinapuelas, WT Robinson
Journal of Product & Brand Management 21 (5), 350-358, 2012
112012
Survival determinants for online retailers
R Nikolaeva, MU Kalwani, WT Robinson, S Sriram
Review of Marketing Science 7 (1), 0000102202154656161075, 2009
112009
Market pioneering and sustainable market share advantages in industrial goods manufacturing industries
WT Robinson
Institute for Research in the Behavioral, Economic, and Management Sciences …, 1984
91984
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