| Veiling in style: how does a stigmatized practice become fashionable? Ö Sandikci, G Ger Journal of consumer research 37 (1), 15-36, 2010 | 782 | 2010 |
| Researching Islamic marketing: past and future perspectives Ö Sandıkçı Journal of Islamic marketing 2 (3), 246-258, 2011 | 403 | 2011 |
| Politically motivated brand rejection Ö Sandıkcı, A Ekici Journal of Business Research 62 (2), 208-217, 2009 | 359 | 2009 |
| Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA senior advisory board JAJ Wilson, RW Belk, GJ Bamossy, Ö Sandikci, H Kartajaya, R Sobh, ... Journal of Islamic Marketing 4 (1), 22-50, 2013 | 292 | 2013 |
| Constructing and representing the Islamic consumer in Turkey Ö Sandıkcı, G Ger Fashion theory 11 (2-3), 189-210, 2007 | 251 | 2007 |
| Competently ordinary: New middle class consumers in the emerging markets O Kravets, O Sandikci Journal of Marketing 78 (4), 125-140, 2014 | 230 | 2014 |
| Aesthetics, ethics and politics of the Turkish headscarf Ö Sandıkçı, G Ger Clothing as material culture, 61-82, 2005 | 157 | 2005 |
| In-between modernities and postmodernities: theorizing Turkish consumptionscape Ö Sandıkcı, G Ger Advances in consumer research 29 (1), 465-70, 2002 | 150 | 2002 |
| Malling society: Mall consumption practices and the future of public space O Sandikci, DB Holt ServiceScapes: The concept of place in contemporary markets, 305-336, 1998 | 117 | 1998 |
| Handbook of Islamic marketing Ö Sandıkcı, G Rice Edward Elgar Publishing, 2011 | 111 | 2011 |
| Fundamental Fashions: The Cultural Politics of the Turban and the Levi's. O Sandikci, G Ger Advances in consumer research 28 (1), 2001 | 92 | 2001 |
| Islamic encounters in consumption and marketing Ö Sandıkcı, A Jafari Marketing Theory 13 (4), 411-420, 2013 | 88 | 2013 |
| Turkey's EU accession as a question of nation brand image JD Kemming, Ö Sandikci Place Branding and Public Diplomacy 3, 31-41, 2007 | 83 | 2007 |
| Religious communities and the marketplace: Learning and performing consumption in an Islamic network M Karataş, Ö Sandıkcı Marketing Theory 13 (4), 465-484, 2013 | 81 | 2013 |
| Globalization and rituals: does Ramadan turn into Christmas? O Sandikci, S Omeraki Advances in Consumer Research 34, 2007 | 75 | 2007 |
| 24 Islam, consumption and marketing: going beyond the essentialist approaches Ö Sandıkçı, G Ger Handbook of Islamic marketing, 484, 2011 | 70 | 2011 |
| Religion and the marketplace: Constructing the ‘new’Muslim consumer Ö Sandıkcı The Marketization of Religion, 93-113, 2020 | 60 | 2020 |
| Development and quality of life in Turkey: How globalization, religion, and economic growth influence individual well-being Ö Sandıkcı, M Peterson, A Ekici, T Simkins Journal of Macromarketing 36 (3), 304-320, 2016 | 51 | 2016 |
| Doing research on sensitive topics: studying covered Turkish women G Ger, Ö Sandikci Handbook of qualitative research methods in marketing, 2006 | 49 | 2006 |
| Islamic’consumers, markets, and marketing: A critique of El-Bassiouny's (2014)“The one-billion-plus marginalization A Jafari, Ö Sandıkcı Journal of Business Research 68 (12), 2676-2682, 2015 | 45 | 2015 |
