Economic value of celebrity endorsements: Tiger Woods' impact on sales of Nike golf balls KYC Chung, TP Derdenger, K Srinivasan Marketing Science 32 (2), 271-293, 2013 | 276 | 2013 |
Third-Party Reviews and Quality Provision K Kim, K Chung, N Lim Management Science 65 (6), 2695-2716, 2019 | 26 | 2019 |
Social Structures and Reputation in Expert Review Systems K Chung, K Kim, N Lim Management Science 66 (7), 3249-3276, 2020 | 15 | 2020 |
Incorporating a “better” behavioral Bias for both consumers and firms in rebate programs K Chung Management Science 66 (4), 1627-1646, 2020 | 11 | 2020 |
Increasing Team Performance by Sharing Success H Chen, K Chung Journal of Marketing Research 58 (4), 662-685, 2021 | 7 | 2021 |
Increasing Team Performance by Sharing Success. H Chen, K Chung Journal of Marketing Research (JMR) 58 (4), 2021 | | 2021 |