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Kevin Chung
Kevin Chung
Associate Professor, University of Wisconsin-Madison, Wisconsin School of Business
Verified email at wisc.edu
Title
Cited by
Cited by
Year
Economic value of celebrity endorsements: Tiger Woods' impact on sales of Nike golf balls
KYC Chung, TP Derdenger, K Srinivasan
Marketing Science 32 (2), 271-293, 2013
2492013
Third-Party Reviews and Quality Provision
K Kim, K Chung, N Lim
Management Science 65 (6), 2695-2716, 2019
252019
Incorporating a “better” behavioral Bias for both consumers and firms in rebate programs
K Chung
Management Science 66 (4), 1627-1646, 2020
102020
Social Structures and Reputation in Expert Review Systems
K Chung, K Kim, N Lim
Management Science 66 (7), 3249-3276, 2020
92020
Increasing Team Performance by Sharing Success
H Chen, K Chung
Journal of Marketing Research 58 (4), 662-685, 2021
52021
Increasing Team Performance by Sharing Success.
H Chen, K Chung
Journal of Marketing Research (JMR) 58 (4), 2021
2021
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