Zhenling Jiang
Zhenling Jiang
Assistant professor of marketing, Wharton School, University of Pennsylvania
Verified email at - Homepage
Cited by
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Consumer search and purchase: An empirical investigation of retargeting based on consumer online behaviors
Z Jiang, T Chan, H Che, Y Wang
Marketing Science 40 (2), 219-240, 2021
Can non-tiered customer loyalty programs be profitable?
A Gopalakrishnan, Z Jiang, Y Nevskaya, R Thomadsen
Marketing Science 40 (3), 508-526, 2021
An empirical bargaining model with left-digit bias: A study on auto loan monthly payments
Z Jiang
Management Science 68 (1), 442-465, 2022
Estimating parameters of structural models using neural networks
YM Wei, Z Jiang
Marketing Science, USC Marshall School of Business Research Paper, 2024
The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax
T Chan, N Hamdi, X Hui, Z Jiang
Marketing Science, 2021
How do bonus payments affect the demand for auto loans and their delinquency?
Z Jiang, DJ Zhang, T Chan
Journal of Marketing Research 58 (3), 476-496, 2021
Designing dealer compensation in the auto-loan market: Implications from a policy change
Z Jiang, YM Wei, T Chan, N Hamdi
Marketing Science 42 (5), 958-983, 2023
Online shopping with endogenous pc and mobile channel choice
S Zhang, Z Jiang, H Che
working paper, 2019
TV Advertising Effectiveness with Racial Minority Representation: Evidence from the Mortgage Market
D Kim, Z Jiang, R Thomadsen
Available at SSRN 4521178, 2023
Machine Learning and Prediction Errors in Causal Inference
G Allon, D Chen, Z Jiang, D Zhang
Available at SSRN 4480696, 2023
Referral contagion: downstream benefits of customer referrals
R Gershon, Z Jiang
Available at SSRN 4214781, 2022
EXPRESS: Referral Contagion: Downstream Benefits of Customer Referrals
R Gershon, Z Jiang
Journal of Marketing Research, 00222437241257886, 2024
The Effects of TV Advertising and Ad Content on Consumer Financial Decisions: Evidence from Mortgage Refinancing
Z Jiang, D Kim
Available at SSRN, 2024
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