Bart Bronnenberg
Bart Bronnenberg
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Cited by
Exploring the implications of the Internet for consumer marketing
RA Peterson, S Balasubramanian, BJ Bronnenberg
Journal of the Academy of Marketing science 25, 329-346, 1997
Database Paper—The IRI Marketing Data Set
BJ Bronnenberg, MW Kruger, CF Mela
Marketing science 27 (4), 745-748, 2008
The evolution of brand preferences: Evidence from consumer migration
BJ Bronnenberg, JPH Dubé, M Gentzkow
American Economic Review 102 (6), 2472-2508, 2012
Online demand under limited consumer search
JB Kim, P Albuquerque, BJ Bronnenberg
Marketing science 29 (6), 1001-1023, 2010
Asymmetric promotion effects and brand positioning
BJ Bronnenberg, L Wathieu
Marketing science 15 (4), 379-394, 1996
Changing their tune: How consumers’ adoption of online streaming affects music consumption and discovery
H Datta, G Knox, BJ Bronnenberg
Marketing Science 37 (1), 5-21, 2018
Limited choice sets, local price response, and implied measures of price competition
BJ Bronnenberg, WR Vanhonacker
Journal of Marketing Research 33 (2), 163-173, 1996
A spatiotemporal analysis of the global diffusion of ISO 9000 and ISO 14000 certification
P Albuquerque, BJ Bronnenberg, CJ Corbett
Management science 53 (3), 451-468, 2007
Do pharmacists buy Bayer? Informed shoppers and the brand premium
BJ Bronnenberg, JP Dubé, M Gentzkow, JM Shapiro
The Quarterly Journal of Economics 130 (4), 1669-1726, 2015
The emergence of market structure in new repeat-purchase categories: The interplay of market share and retailer distribution
BJ Bronnenberg, V Mahajan, WR Vanhonacker
Journal of Marketing Research 37 (1), 16-31, 2000
Advertising versus pay-per-view in electronic media
A Prasad, V Mahajan, B Bronnenberg
International Journal of Research in Marketing 20 (1), 13-30, 2003
Unobserved retailer behavior in multimarket data: Joint spatial dependence in market shares and promotion variables
BJ Bronnenberg, V Mahajan
Marketing Science 20 (3), 284-299, 2001
Retrieving unobserved consideration sets from household panel data
E Van Nierop, B Bronnenberg, R Paap, M Wedel, PH Franses
Journal of Marketing Research 47 (1), 63-74, 2010
Zooming in on choice: How do consumers search for cameras online?
BJ Bronnenberg, JB Kim, CF Mela
Marketing science 35 (5), 693-712, 2016
Consumer packaged goods in the United States: National brands, local branding
BJ Bronnenberg, SK Dhar, JP Dubé
Journal of Marketing Research 44 (1), 4-13, 2007
Brand history, geography, and the persistence of brand shares
BJ Bronnenberg, SK Dhar, JPH Dubé
Journal of political Economy 117 (1), 87-115, 2009
Spatial models in marketing
ET Bradlow, B Bronnenberg, GJ Russell, N Arora, DR Bell, SD Duvvuri, ...
Marketing letters 16, 267-278, 2005
Market roll-out and retailer adoption for new brands
BJ Bronnenberg, CF Mela
Marketing Science 23 (4), 500-518, 2004
Using multimarket data to predict brand performance in markets for which no or poor data exist
BJ Bronnenberg, C Sismeiro
Journal of Marketing Research 39 (1), 1-17, 2002
Adolescence and the path to maturity in global retail
BJ Bronnenberg, PB Ellickson
Journal of Economic Perspectives 29 (4), 113-134, 2015
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