| International advertising strategies: Global commitment to local vision. A Kanso Journal of Advertising Research, 1992 | 206 | 1992 |
| Advertising localization overshadows standardization A Kanso, RA Nelson Journal of Advertising Research 42 (1), 79-89, 2002 | 146 | 2002 |
| Internet and magazine advertising: Intrgrated partnerships or not? AM Kanso, RA Nelson Journal of Advertising Research 44 (4), 317-326, 2004 | 79 | 2004 |
| Islam through editorial lenses: How American elite newspapers portrayed Muslims before and after September 11, 2001 M Trevino, AM Kanso, RA Nelson Journal of Arab & Muslim Media Research 3 (1-2), 3-17, 2010 | 78 | 2010 |
| Culture, perceived value, and advertising acceptance: a cross-cultural study on mobile advertising F Liu, A Kanso, Y Zhang, D Olaru Journal of Promotion Management 25 (7), 1028-1058, 2019 | 46 | 2019 |
| Marketing consumer services internationally: Localisation and standardisation revisited A Kanso, PJ Kitchen Marketing Intelligence & Planning 22 (2), 201-215, 2004 | 42 | 2004 |
| The use of advertising agencies for foreign markets: decentralized decisions and localized approaches? A Kanso International Journal of Advertising 10 (2), 129-136, 1991 | 37 | 1991 |
| Multinational corporations and the challenge of global advertising: What do US headquarters consider important in making media‐selection decisions? AM Kanso, RA Nelson International Marketing Review 24 (5), 563-590, 2007 | 34 | 2007 |
| Multinational corporations and the challenge of global advertising: What do US headquarters consider important in making media‐selection decisions? AM Kanso, RA Nelson International Marketing Review 24 (5), 563-590, 2007 | 34 | 2007 |
| Integrating public service and marketing differentiation: An analysis of the American Express Corporation’s “Charge Against Hunger” promotion program RA Nelson, AM Kanso, SR Levitt Service Business 1 (4), 275-293, 2007 | 33 | 2007 |
| Mail surveys: Key factors affecting response rates A Kanso Journal of Promotion Management 5 (2), 3-16, 2000 | 29 | 2000 |
| Mail surveys: Key factors affecting response rates A Kanso Journal of Promotion Management 5 (2), 3-16, 2000 | 29 | 2000 |
| Reinvigorating the “Switzerland of the Middle East”: How the Lebanese government can use public relations to reposition the country as a premier tourism destination A Kanso Journal of Hospitality & Leisure Marketing 12 (1-2), 135-156, 2005 | 26 | 2005 |
| Cross‐cultural public relations: Implications for American and Arab public relations practitioners A Kanso, A Karim Sinno, W Adams Competitiveness Review: An International Business Journal 11 (1), 65-82, 2001 | 24 | 2001 |
| Toward the ideal professional master's degree program MP Russell Public Relations Review 25 (1), 101-111, 1999 | 19 | 1999 |
| BP and the Deepwater Horizon oil spill: A case study of how company management employed public relations to restore a damaged brand AM Kanso, RA Nelson, PJ Kitchen Journal of marketing communications 26 (7), 703-731, 2020 | 18 | 2020 |
| Older and bigger: Do larger, more established international firms use standardized advertising more than their younger, smaller counterparts? AM Kanso, RA Nelson Journal of Marketing Communications 12 (3), 147-164, 2006 | 15 | 2006 |
| Marketing more with less? Lessons learned on how online advertising interacts with magazine advertising A Kanso, HP Leblanc III, RA Nelson Journal of Website Promotion 1 (3), 41-60, 2005 | 14 | 2005 |
| Employing effective leadership in a crisis: A case study of Malden Mills, corporate reputation, and the limits of socially responsible public relations RA Nelson, AM Kanso Facets of corporate identity, communication and reputation, 159-178, 2008 | 13 | 2008 |
| Meaningful obstacles remain to standardization of international services advertising: New insights from a managerial survey A Kanso, RA Nelson, PJ Kitchen International Journal of Commerce and Management 25 (4), 490-511, 2015 | 10 | 2015 |
H. Paul LeBlanc IIIProfessor of Communication, University of Texas at San AntonioVerified email at utsa.edu
