R Rao
R Rao
Professor of Marketing, The University of Texas at Dallas
Verified email at - Homepage
Cited by
Cited by
Supermarket competition: The case of every day low pricing
R Lal, R Rao
Marketing science 16 (1), 60-80, 1997
Effect of price on the demand for durables: Modeling, estimation, and findings
DC Jain, RC Rao
Journal of Business & Economic Statistics 8 (2), 163-170, 1990
The role of experience in information use and decision making by marketing managers
WS Perkins, RC Rao
Journal of Marketing Research 27 (1), 1-10, 1990
Pricing and promotions in asymmetric duopolies
RC Rao
Marketing science 10 (2), 131-144, 1991
Warranty policy and extended service contracts: Theory and an application to automobiles
V Padmanabhan, RC Rao
Marketing Science 12 (3), 230-247, 1993
Compensating heterogeneous salesforces: Some explicit solutions
RC Rao
Marketing Science 9 (4), 319-341, 1990
Can repeating an advertisement more frequently than the competition affect brand preference in a mature market?
G D'souza, RC Rao
Journal of Marketing 59 (2), 32-42, 1995
Competition, strategy, and price dynamics: A theoretical and empirical investigation
RC Rao, FM Bass
Journal of Marketing Research 22 (3), 283-296, 1985
A dynamic model for digital advertising: The effects of creative format, message content, and targeting on engagement
NI Bruce, BPS Murthi, RC Rao
Journal of marketing research 54 (2), 202-218, 2017
Why IT managers don't go for cyber-insurance products
T Bandyopadhyay, VS Mookerjee, RC Rao
Communications of the ACM 52 (11), 68-73, 2009
Preempting an alert rival: Strategic timing of the first plant by analysis of sophisticated rivalry
RC Rao, DP Rutenberg
The Bell Journal of Economics, 412-428, 1979
Estimating continuous time advertising-sales models
RC Rao
Marketing Science 5 (2), 125-142, 1986
A model of stochastic variety-seeking
M Trivedi, FM Bass, RC Rao
Marketing Science 13 (3), 274-297, 1994
Game theory and empirical generalizations concerning competitive promotions
RC Rao, RV Arjunji, BPS Murthi
Marketing Science 14 (3_supplement), G89-G100, 1995
Price awareness and consumers’ use of deals in brand choice
BPS Murthi, RC Rao
Journal of Retailing 88 (1), 34-46, 2012
Private label vendor selection in a supply chain: Quality and clientele effects
N Kumar, S Radhakrishnan, RC Rao
Journal of Retailing 86 (2), 148-158, 2010
Seller rating, price, and default in online auctions
N Bruce, E Haruvy, R Rao
Journal of Interactive marketing 18 (4), 37-50, 2004
An empirical analysis of national and local advertising effect on price elasticity
PTL Popkowski Leszczyc, RC Rao
Marketing Letters 1, 149-160, 1990
Leveraging experienced consumers to attract new consumers: An equilibrium analysis of displaying deal sales by daily deal websites
U Subramanian, RC Rao
Management Science 62 (12), 3555-3575, 2016
Equilibrium price communication and unadvertised specials by competing supermarkets
RC Rao, N Syam
Marketing Science 20 (1), 61-81, 2001
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