| Aggregation of consumer ratings: an application to yelp. com W Dai, G Jin, J Lee, M Luca Quantitative Marketing and Economics 16, 289-339, 2018 | 149* | 2018 |
| Digitizing disclosure: The case of restaurant hygiene scores W Dai, M Luca American Economic Journal: Microeconomics 12 (2), 41-59, 2020 | 37 | 2020 |
| Banning foreign pharmacies from sponsored search: The online consumer response M Chesnes, W Dai, G Zhe Jin Marketing Science 36 (6), 879-907, 2017 | 30 | 2017 |
| Effectiveness of paid search advertising: Experimental evidence WD Dai, M Luca Harvard Business School working paper series# 17-025, 2017 | 19 | 2017 |
| and Michael Luca W Dai Effectiveness of Paid Search, 2018 | 1 | 2018 |
| Essays on Pharmaceutical Advertising WD DAI | 1 | 2015 |
| Frontiers: Which Firms Gain from Digital Advertising? Evidence from a Field Experiment W Dai, H Kim, M Luca Marketing Science, 2023 | | 2023 |
| Which Firms Gain from Digital Advertising? Evidence from a Field Experiment W Dai, H Kim, M Luca National Bureau of Economic Research, 2023 | | 2023 |
| PARALLEL SESSIONS TO CONTINUE AFTER LUNCH MW Chesnes, W Dai, X Hui, M Saeedi, G Ellison, NSF Ellison | | 2014 |
Michael LucaLee J Styslinger III Associate Professor, Harvard Business SchoolVerified email at hbs.edu
