Kinshuk Jerath
Kinshuk Jerath
Arthur F Burns Professor of Free and Competitive Enterprise, Professor of Business, Marketing
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Cited by
Cited by
Agency selling or reselling? Channel structures in electronic retailing
V Abhishek, K Jerath, ZJ Zhang
Management Science 62 (8), 2259-2280, 2016
Firm strategies in the “mid tail” of platform-based retailing
B Jiang, K Jerath, K Srinivasan
Marketing Science 30 (5), 757-775, 2011
Revenue management with strategic customers: Last-minute selling and opaque selling
K Jerath, S Netessine, SK Veeraraghavan
Management science 56 (3), 430-448, 2010
Consumer click behavior at a search engine: The role of keyword popularity
K Jerath, L Ma, YH Park
Journal of Marketing Research 51 (4), 480-486, 2014
Store within a store
K Jerath, ZJ Zhang
Journal of Marketing Research 47 (4), 748-763, 2010
A “position paradox” in sponsored search auctions
K Jerath, L Ma, YH Park, K Srinivasan
Marketing Science 30 (4), 612-627, 2011
The interrelationships between brand and channel choice
SA Neslin, K Jerath, A Bodapati, ET Bradlow, J Deighton, S Gensler, ...
Marketing Letters 25, 319-330, 2014
Inefficiencies in digital advertising markets
BR Gordon, K Jerath, Z Katona, S Narayanan, J Shin, KC Wilbur
Journal of Marketing 85 (1), 7-25, 2021
The emergence of opinion leaders in a networked online community: A dyadic model with time dynamics and a heuristic for fast estimation
Y Lu, K Jerath, PV Singh
Management Science 59 (8), 1783-1799, 2013
Competitive poaching in sponsored search advertising and its strategic impact on traditional advertising
A Sayedi, K Jerath, K Srinivasan
Marketing Science 33 (4), 586-608, 2014
Product quality in a distribution channel with inventory risk
K Jerath, SH Kim, R Swinney
Marketing Science 36 (5), 747-761, 2017
New perspectives on customer “death” using a generalization of the Pareto/NBD model
K Jerath, PS Fader, BGS Hardie
Marketing Science 30 (5), 866-880, 2011
Salesforce compensation with inventory considerations
T Dai, K Jerath
Management Science 59 (11), 2490-2501, 2013
Keyword management costs and “broad match” in sponsored search advertising
W Amaldoss, K Jerath, A Sayedi
Marketing Science 35 (2), 259-274, 2016
Estimating CLV using aggregated data: the Tuscan lifestyles case revisited
PS Fader, BGS Hardie, K Jerath
Journal of Interactive Marketing 21 (3), 55-71, 2007
Consumer rational (in) attention to favorable and unfavorable product information, and firm information design
K Jerath, Q Ren
Journal of Marketing Research 58 (2), 343-362, 2021
An information stock model of customer behavior in multichannel customer support services
K Jerath, A Kumar, S Netessine
Manufacturing & Service Operations Management 17 (3), 368-383, 2015
Cross-market discounts
M Goić, K Jerath, K Srinivasan
Marketing Science 30 (1), 134-148, 2011
Selling to strategic customers: Opaque selling strategies
K Jerath, S Netessine, SK Veeraraghavan
Consumer-driven demand and operations management models: A systematic study …, 2009
Exclusive placement in online advertising
A Sayedi, K Jerath, M Baghaie
Marketing Science 37 (6), 970-986, 2018
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