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Promotion of prescription drugs and its impact on physicians' choice behavior
FF Gönül, F Carter, E Petrova, K Srinivasan
Journal of marketing 65 (3), 79-90, 2001
Optimal mailing of catalogs: a new methodology using estimable structural dynamic programming models
F Gönül, MZ Shi
Management Science 44 (9), 1249-1262, 1998
Modeling multiple sources of heterogeneity in multinomial logit models: Methodological and managerial issues
F Gonul, K Srinivasan
Marketing Science, 213-229, 1993
Estimating the impact of consumer expectations of coupons on purchase behavior: a dynamic structural model
F Gönül, K Srinivasan
Marketing science 15 (3), 262-279, 1996
Modeling multiple sources of heterogeneity in multinomial logit models: Methodological and managerial issues
F Gönül, K Srinivasan
Marketing Science 12 (3), 213-229, 1993
New evidence on whether unemployment and out of the labor force are distinct states
F Gönül
Journal of human resources, 329-361, 1992
Mailing smarter to catalog customers
FF Gönül, BD Kim, M Shi
Journal of Interactive Marketing 14 (2), 2-16, 2000
Consumer learning and brand valuation: An application on over-the-counter drugs
MT Akçura, FF Gönül, E Petrova
Marketing Science 23 (1), 156-169, 2004
What kind of patients and physicians value direct-to-consumer advertising of prescription drugs
FF Gönül, F Carter, J Wind
Health care management science 3, 215-226, 2000
Consumer purchase behavior in a frequently bought product category: estimation issues and managerial insights from a hazard function model with heterogeneity
F Gönül, K Srinivasan
Journal of the American Statistical Association 88 (424), 1219-1227, 1993
How to compute optimal catalog mailing decisions
FF Gönül, FT Hofstede
Marketing Science 25 (1), 65-74, 2006
Advances in random utility models report of the workshop on advances in random utility models duke invitational symposium on choice modeling behavior
JL Horowitz, D Bolduc, S Divakar, J Geweke, F Gönül, V Hajivassiliou, ...
Marketing Letters 5, 311-322, 1994
Modeling multiple sources of heterogeneity in multinomial logit models: methodological and managerial issues
F Gonül, K Srinivasan
Marketing Science 12 (3), 213-229, 1993
Impact of e-detailing on the number of new prescriptions
FF Gönül, FJ Carter
Health Care Management Science 13, 101-111, 2010
Dynamic labor force participation decisions of males in the presence of layoffs and uncertain job offers
F Gönül
Journal of Human Resources, 195-220, 1989
Estimating price expectations in the OTC medicine market: An application of dynamic stochastic discrete choice models to scanner panel data
FF Gönül
Journal of Econometrics 89 (1-2), 41-56, 1998
Innovative Teaching: An Empirical Study of Computer-Aided Instruction in Quantitative Business Courses
FF Gönül, R Solano
Journal of Statistics Education 21 (1), 23, 2013
Estimation of promotional strategies for newer vs older drugs based on physician prescribing data
FF Gönül, FJ Carter Jr
International Journal of Pharmaceutical and Healthcare Marketing 6 (1), 39-54, 2012
On the Use of Expectations Data in Micro Surveys: The Case of Retirement.
KI Wolpin, F Gonul
A dynamic model of repeat purchase and brand switching behavior in a consumer products category
FF Gönül, K Srinivasan
Journal of Retailing and Consumer Services 4 (3), 185-191, 1997
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