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Co-authors
- Kinshuk JerathArthur F Burns Professor of Free and Competitive Enterprise, Professor of Business, MarketingVerified email at columbia.edu
- Miklos SarvaryCarson Professor of Business, Columbia Business SchoolVerified email at columbia.edu
- Amin SayediProfessor of Marketing, University of WashingtonVerified email at uw.edu
- Qihong LiuProfessor of Economics, University of OklahomaVerified email at ou.edu
- Jiwoong ShinProfessor of Marketing at Yale UniversityVerified email at yale.edu
- Robert ZeithammerUCLAVerified email at anderson.ucla.edu