| Consumer privacy choices and (un) targeted advertising along the purchase journey WJ Choi, K Jerath, M Sarvary Journal of Marketing Research 60 (5), 889-907, 2023 | 36* | 2023 |
| Learning in online advertising WJ Choi, A Sayedi Marketing Science 38 (4), 584-608, 2019 | 29 | 2019 |
| Predictive analytics and ship-then-shop subscription WJ Choi, Q Liu, J Shin Management Science 70 (2), 1012-1028, 2024 | 21* | 2024 |
| Privacy and consumer empowerment in online advertising WJ Choi, K Jerath Foundations and TrendsŪ in Marketing 15 (3), 153-212, 2022 | 17 | 2022 |
| Open and private exchanges in display advertising WJ Choi, A Sayedi Marketing Science 42 (3), 451-475, 2023 | 15 | 2023 |
| Advertising and price competition under consumer data privacy choices WJ Choi, K Jerath, M Sarvary Available at SSRN 3708273, 2020 | 8 | 2020 |
| Agency Market Power and Information Disclosure in Online Advertising WJ Choi, A Sayedi Marketing Science, 2024 | 3 | 2024 |
| Persuasive Advertising in a Vertically Differentiated Market WJ Choi, K Jerath, M Sarvary Available at SSRN 3392062, 2018 | 2 | 2018 |
| Endemic and Non-Endemic Retail Media: The Role of Brand Response J Choi, K Jerath, A Sayedi Working paper, Columbia University, 2024 | 1* | 2024 |
| Auctions of Auctions R Zeithammer, WJ Choi Available at SSRN 4754063, 2024 | | 2024 |
| Essays on Advertising WJ Choi Columbia University, 2020 | | 2020 |
| Web Appendix to Accompany “Consumer Pri-vacy Choices and (Un) Targeted Advertising Along the Purchase Journey” WJ Choi, K Jerath, M Sarvary | | |
Kinshuk JerathArthur F Burns Professor of Free and Competitive Enterprise, Professor of Business, MarketingVerified email at columbia.edu
