Jonathan A.J. Wilson
Jonathan A.J. Wilson
Regent's University London
Verified email at - Homepage
Cited by
Cited by
Shaping the halal into a brand?
JAJ Wilson, J Liu
Journal of Islamic marketing, 2010
The challenges of Islamic branding: navigating emotions and halal
JAJ Wilson, J Liu
Journal of Islamic marketing, 2011
Empowerment and Human Resource Management in Tourism
J Kokkranikal, J Wilson, P Cronje, N Radhakrishnan
Strategic Management in Tourism, 2018
The rise of inconspicuous consumption
GM Eckhardt, RW Belk, JAJ Wilson
Journal of Marketing Management 31 (7-8), 807-826, 2015
The halal phenomenon: An extension or a new paradigm?
JAJ Wilson
Social Business an interdisciplinary journal 4 (3), 255-271, 2014
Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA senior advisory board
JAJ Wilson, RW Belk, GJ Bamossy, Sandikci, H Kartajaya, R Sobh, ...
Journal of Islamic Marketing, 2013
Islamic marketing–a challenger to the classical marketing canon?
JAJ Wilson, J Grant
Journal of Islamic Marketing, 2013
The new wave of transformational Islamic marketing: reflections and definitions
JAJ Wilson
Journal of Islamic marketing, 2012
Islamic Arab hospitality and multiculturalism
R Sobh, RW Belk, JAJ Wilson
Marketing Theory 13 (4), 443-463, 2013
Looking at Islamic marketing, branding and Muslim consumer behaviour beyond the 7P's: The call for supportive course content and more P's please
J Wilson
Journal of Islamic Marketing, 2012
Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and after lifetime values–a Socratic elenchus approach
JAJ Wilson, S Hollensen
International Journal of Business Performance Management 14 (1), 67-94, 2013
A window to the ideal self: a study of UK Twitter and Chinese Sina Weibo selfie-takers and the implications for marketers
JW Ma, Y Yang, JAJ Wilson
Journal of Business Research 74, 139-142, 2017
Charting the rise of the halal market–tales from the field and looking forward
JAJ Wilson
Journal of Islamic Marketing, 2012
Islamic economics 2.0-creating a halal wealth and knowledge economy
JAJ Wilson
Zawya, 1-7, 2014
The role of Islamic marketing researchers: scribes, oracles, trend spotters–or thought leaders? Setting the agenda
J Wilson
Journal of Islamic Marketing, 2012
Saipa Group, Iran–using strategic brand extensions to build relationships
JAJ Wilson, S Hollensen
Journal of Islamic Marketing, 2010
New-school brand creation and creativity–Lessons from Hip Hop and the global branded generation
JAJ Wilson
Journal of Brand Management 19 (2), 91-111, 2011
Revisiting the philosophical arguments underpinning Islamic finance and halal
JAJ Wilson
The Thomson Reuters Knowledge Effect Blog, 2014
The Routledge Companion to Financial Services Marketing
T Harrison, H Estelami
An Islamic macromarketing perspective on sustainability
NM El-Bassiouny, JAJ Wilson, S Esmat
Journal of Islamic Marketing, 2017
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