Jonathan A.J. Wilson

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	All	Since 2019
Citations	4903	2831
h-index	23	17
i10-index	40	24

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Russell BelkYork UniversityVerified email at schulich.yorku.ca
Rana SobhProfessor of Marketing, Qatar UniversityVerified email at qu.edu.qa
Giana M. EckhardtProfessor of Marketing, King's College LondonVerified email at kcl.ac.uk
Ozlem Sandikci TurkdoganUniversity of GlasgowVerified email at glasgow.ac.uk
Svend HollensenUniversity of Southern DenmarkVerified email at sam.sdu.dk
Noha El-Bassiouny نهى محمد هشام البس...Professor of Marketing, German University in CairoVerified email at guc.edu.eg
Dr Jithendran KokkranikalAssociate Professor, University of GreenwichVerified email at gre.ac.uk
Kevin D. Thomas, PhD.Independent ScholarVerified email at utexas.edu
Francesca SobandeSenior Lecturer in Digital Media Studies, Cardiff UniversityVerified email at cardiff.ac.uk
Saloomeh TabariLecturer in Marketing & Strategy at Cardiff UniversityVerified email at cardiff.ac.uk
Ying Fan PhDUniversity of WarwickVerified email at warwick.ac.uk
Karim GinenaResearcherVerified email at darden.virginia.edu
zuriah abdul rahmanProfessor, Universiti Teknologi MARAVerified email at salam.uitm.edu.my
Varuna De SilvaLoughborough University, LondonVerified email at lboro.ac.uk
Raymond Benton, JrProfessor Emeritus, Quinlan School of Business, Loyola University ChicagoVerified email at luc.edu
Mark PetersonUniversity of WyomingVerified email at uwyo.edu
Pauline MaclaranProfessor of Marketing & Consumer ResearchVerified email at rhul.ac.uk
John MittelstaedtUniversity of DaytonVerified email at udayton.edu
Lubna NafeesAppalachian State UniversityVerified email at appstate.edu

Jonathan A.J. Wilson

Regent's University London

Verified email at drjonwilson.com - Homepage

Marketing Branding Halal Islamic Marketing Islamic Branding


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Shaping the Halal into a brand? JAJ Wilson, J Liu Journal of Islamic marketing 1 (2), 107-123, 2010	814	2010
The challenges of Islamic branding: navigating emotions and halal JAJ Wilson, J Liu Journal of Islamic marketing 2 (1), 28-42, 2011	739	2011
Empowerment and Human Resource Management in Tourism J Kokkranikal, J Wilson, P Cronje, N Radhakrishnan Strategic Management in Tourism, 2018	686*	2018
The rise of inconspicuous consumption GM Eckhardt, RW Belk, JAJ Wilson Journal of Marketing Management 31 (7-8), 807-826, 2015	412	2015
The halal phenomenon: An extension or a new paradigm? JAJ Wilson Social Business an interdisciplinary journal 4 (3), 255-271, 2014	324	2014
Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA senior advisory board JAJ Wilson, RW Belk, GJ Bamossy, Ö Sandikci, H Kartajaya, R Sobh, ... Journal of Islamic Marketing 4 (1), 22-50, 2013	292	2013
Islamic marketing–a challenger to the classical marketing canon? JAJ Wilson, J Grant Journal of Islamic Marketing 4 (1), 7-21, 2013	267	2013
The new wave of transformational Islamic marketing: reflections and definitions JAJ Wilson Journal of Islamic marketing 3 (1), 5-11, 2012	244	2012
Islamic Arab hospitality and multiculturalism R Sobh, RW Belk, JAJ Wilson Marketing Theory 13 (4), 443-463, 2013	107	2013
Looking at Islamic marketing, branding and Muslim consumer behaviour beyond the 7P's: The call for supportive course content and more P's please J Wilson Journal of Islamic Marketing 3 (3), 212-216, 2012	95	2012
Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and after lifetime values–a Socratic elenchus approach JAJ Wilson, S Hollensen International Journal of Business Performance Management 14 (1), 67-94, 2013	85	2013
Charting the rise of the halal market–tales from the field and looking forward JAJ Wilson Journal of Islamic Marketing 3 (3), 2012	71	2012
A window to the ideal self: a study of UK Twitter and Chinese Sina Weibo selfie-takers and the implications for marketers JW Ma, Y Yang, JAJ Wilson Journal of Business Research 74, 139-142, 2017	67	2017
The role of Islamic marketing researchers: scribes, oracles, trend spotters–or thought leaders? Setting the agenda J Wilson Journal of Islamic Marketing 3 (2), 104-107, 2012	44	2012
Saipa Group, Iran–using strategic brand extensions to build relationships JAJ Wilson, S Hollensen Journal of Islamic Marketing 1 (2), 177-188, 2010	42	2010
Teaching Islamic Studies in Scotland: Islamic Studies Network workshop report JAJ Wilson Higher Education Academy Islamic Studies Network, 1-3, 2010	38	2010
New-school brand creation and creativity–Lessons from Hip Hop and the global branded generation JAJ Wilson Journal of Brand Management 19, 91-111, 2011	36	2011
An Islamic macromarketing perspective on sustainability NM El-Bassiouny, JAJ Wilson, S Esmat Journal of Islamic Marketing 8 (2), 187-203, 2017	31	2017
The Routledge Companion to Financial Services Marketing T Harrison, H Estelami	30	2014
Revisiting the philosophical arguments underpinning Islamic finance and halal JAJ Wilson The Thomson Reuters Knowledge Effect Blog, 2014	28	2014

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