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Jonathan A.J. Wilson
Jonathan A.J. Wilson
Regent's University London
Verified email at drjonwilson.com - Homepage
Title
Cited by
Cited by
Year
Shaping the halal into a brand?
JAJ Wilson, J Liu
Journal of Islamic marketing, 2010
6822010
The challenges of Islamic branding: navigating emotions and halal
JAJ Wilson, J Liu
Journal of Islamic marketing, 2011
6352011
Empowerment and Human Resource Management in Tourism
J Kokkranikal, J Wilson, P Cronje, N Radhakrishnan
Strategic Management in Tourism, 2018
623*2018
The rise of inconspicuous consumption
GM Eckhardt, RW Belk, JAJ Wilson
Journal of Marketing Management 31 (7-8), 807-826, 2015
3242015
The halal phenomenon: An extension or a new paradigm?
JAJ Wilson
Social Business an interdisciplinary journal 4 (3), 255-271, 2014
2482014
Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA senior advisory board
JAJ Wilson, RW Belk, GJ Bamossy, Sandikci, H Kartajaya, R Sobh, ...
Journal of Islamic Marketing, 2013
2372013
Islamic marketing–a challenger to the classical marketing canon?
JAJ Wilson, J Grant
Journal of Islamic Marketing, 2013
2162013
The new wave of transformational Islamic marketing: reflections and definitions
JAJ Wilson
Journal of Islamic marketing, 2012
2032012
Islamic Arab hospitality and multiculturalism
R Sobh, RW Belk, JAJ Wilson
Marketing Theory 13 (4), 443-463, 2013
892013
Looking at Islamic marketing, branding and Muslim consumer behaviour beyond the 7P's: The call for supportive course content and more P's please
J Wilson
Journal of Islamic Marketing, 2012
762012
Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and after lifetime values–a Socratic elenchus approach
JAJ Wilson, S Hollensen
International Journal of Business Performance Management 14 (1), 67-94, 2013
732013
A window to the ideal self: a study of UK Twitter and Chinese Sina Weibo selfie-takers and the implications for marketers
JW Ma, Y Yang, JAJ Wilson
Journal of Business Research 74, 139-142, 2017
542017
Charting the rise of the halal market–tales from the field and looking forward
JAJ Wilson
Journal of Islamic Marketing, 2012
542012
Islamic economics 2.0-creating a halal wealth and knowledge economy
JAJ Wilson
Zawya, 1-7, 2014
442014
The role of Islamic marketing researchers: scribes, oracles, trend spotters–or thought leaders? Setting the agenda
J Wilson
Journal of Islamic Marketing, 2012
392012
Saipa Group, Iran–using strategic brand extensions to build relationships
JAJ Wilson, S Hollensen
Journal of Islamic Marketing, 2010
382010
New-school brand creation and creativity–Lessons from Hip Hop and the global branded generation
JAJ Wilson
Journal of Brand Management 19 (2), 91-111, 2011
342011
Revisiting the philosophical arguments underpinning Islamic finance and halal
JAJ Wilson
The Thomson Reuters Knowledge Effect Blog, 2014
272014
The Routledge Companion to Financial Services Marketing
T Harrison, H Estelami
262014
An Islamic macromarketing perspective on sustainability
NM El-Bassiouny, JAJ Wilson, S Esmat
Journal of Islamic Marketing, 2017
242017
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