Maha Mourad
Cited by
Cited by
Brand equity in higher education
M Mourad, C Ennew, W Kortam
Marketing Intelligence & Planning 29 (4), 403-420, 2011
Perception of green brand in an emerging innovative market
M Mourad, Y Serag Eldin Ahmed
European journal of innovation management 15 (4), 514-537, 2012
Individual and cultural factors affecting diffusion of innovation
AH Tolba, M Mourad
Journal of International Business and Cultural Studies 5, 1, 2011
Marketing for Higher Education in Developing Countries: emphases and omissions
F Maringe, M Mourad
Journal of marketing for higher education 22 (1), 1-9, 2012
Brand equity in higher education: comparative analysis
M Mourad, H Meshreki, S Sarofim
Studies in Higher Education 45 (1), 209-231, 2020
Descriptive evidence on the role of corporate brands in marketing higher education services
M Mourad, C Ennew, W Kortam
Service Science 2 (3), 154-166, 2010
Internationalisation: a new positioning strategy in the higher education market
M Mourad
International Journal of Management in Education 4 (2), 185-200, 2010
Role of brand related factors in influencing students’ choice in Higher Education (HE) market
M Mourad
International Journal of Management in Education 5 (2-3), 258-270, 2011
The adoption of technological innovations in a B2B context: an empirical study on the higher education industry in Egypt
R Mohamed Samir Hussein, M Mourad
Journal of Business & Industrial Marketing 29 (6), 525-545, 2014
Branding Islamic studies: exploratory study in the Middle East
M Mourad, H El Karanshawy
Journal of Islamic Marketing, 2013
Conceptualising the influence of lead users and opinion leaders on accelerating the rate of innovation diffusion
SS Hassan, M Mourad, AH Tolba
International Journal of Technology Marketing 5 (3), 203-218, 2010
Quality assurance as a driver of information management strategy: Stakeholders’ perspectives in higher education
M Mourad
Journal of Enterprise Information Management, 2017
Students' adoption of an open access online education service: An exploratory study in an emerging higher education (HE) market
M Mourad
Online Information Review 34 (4), 604-617, 2010
Students' perception of quality assurance activities: Case study from the European higher education market
M Mourad
Sustainability Accounting, Management and Policy Journal 4 (3), 345-365, 2013
A comparative analysis of dimensions of COO and animosity on industrial buyers’ attitudes and intentions
H Meshreki, C Ennew, MM Mourad
Journal of Product & Brand Management, 2018
The effect of online communication on corporate brand image
N El Gazzar, M Mourad
International Journal of Online Marketing (IJOM) 2 (1), 1-15, 2012
Conceptualizing brand equity in the higher education market: An exploratory study
M Mourad
Challenging the Bounds of Marketing Thought 263, 2013
Higher education in Egypt
M El Mahdy, M Mourad
Higher Education in Africa: Internationalization Dimensions, Co-published by …, 2008
E-Payment Technology Adoption: Empirical Evidence from Emerging Economy
M Mourad, HF Sherif
The 2015 WEI International Academic Conference Proceeding, 2015
Students' adoption of an open access online education service An exploratory study in an emerging higher education (HE) market: Open knowledge management in higher education
Online information review (Print) 34 (4), 604-617, 2010
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