| Brand equity in higher education M Mourad, C Ennew, W Kortam Marketing Intelligence & Planning 29 (4), 403-420, 2011 | 392 | 2011 |
| Perception of green brand in an emerging innovative market M Mourad, Y Serag Eldin Ahmed European journal of innovation management 15 (4), 514-537, 2012 | 314 | 2012 |
| Individual and cultural factors affecting diffusion of innovation AH Tolba, M Mourad Journal of International Business and Cultural Studies 5, 1, 2011 | 130 | 2011 |
| Brand equity in higher education: comparative analysis M Mourad, H Meshreki, S Sarofim Studies in Higher Education 45 (1), 209-231, 2020 | 83 | 2020 |
| Marketing for Higher Education in Developing Countries: emphases and omissions F Maringe, M Mourad Journal of marketing for higher education 22 (1), 1-9, 2012 | 66 | 2012 |
| Branding Islamic studies: exploratory study in the Middle East M Mourad, H El Karanshawy Journal of Islamic Marketing 4 (2), 150-162, 2013 | 31 | 2013 |
| Descriptive evidence on the role of corporate brands in marketing higher education services M Mourad, C Ennew, W Kortam Service Science 2 (3), 154-166, 2010 | 30 | 2010 |
| Quality assurance as a driver of information management strategy: Stakeholders’ perspectives in higher education M Mourad Journal of Enterprise Information Management 30 (5), 779-794, 2017 | 29 | 2017 |
| The adoption of technological innovations in a B2B context: an empirical study on the higher education industry in Egypt R Mohamed Samir Hussein, M Mourad Journal of Business & Industrial Marketing 29 (6), 525-545, 2014 | 29 | 2014 |
| Internationalisation: a new positioning strategy in the higher education market M Mourad International Journal of Management in Education 4 (2), 185-200, 2010 | 29 | 2010 |
| Role of brand related factors in influencing students’ choice in Higher Education (HE) market M Mourad International Journal of Management in Education 5 (2-3), 258-270, 2011 | 28 | 2011 |
| Conceptualising the influence of lead users and opinion leaders on accelerating the rate of innovation diffusion SS Hassan, M Mourad, AH Tolba International Journal of Technology Marketing 5 (3), 203-218, 2010 | 24 | 2010 |
| Students' adoption of an open access online education service: An exploratory study in an emerging higher education (HE) market M Mourad Online Information Review 34 (4), 604-617, 2010 | 20 | 2010 |
| Students' perception of quality assurance activities: Case study from the European higher education market M Mourad Sustainability Accounting, Management and Policy Journal 4 (3), 345-365, 2013 | 17 | 2013 |
| A comparative analysis of dimensions of COO and animosity on industrial buyers’ attitudes and intentions H Meshreki, C Ennew, MM Mourad Journal of Product & Brand Management 27 (7), 832-846, 2018 | 15 | 2018 |
| The effect of online communication on corporate brand image N El Gazzar, M Mourad International Journal of Online Marketing (IJOM) 2 (1), 1-15, 2012 | 12 | 2012 |
| Conceptualizing brand equity in the higher education market: An exploratory study M Mourad Challenging the Bounds of Marketing Thought 263, 2013 | 10 | 2013 |
| Higher education in Egypt M El Mahdy, M Mourad Higher Education in Africa: Internationalization Dimensions, 2008 | 8 | 2008 |
| Promoting case-based learning in business higher education in the Middle East and North Africa region N Becheikh, M Mourad, A Tolba Journal of Management Education 46 (4), 778-808, 2022 | 3 | 2022 |
| E-Payment Technology Adoption: Empirical Evidence from Emerging Economy M Mourad, HF Sherif The 2015 WEI International Academic Conference Proceeding, 2015 | 2 | 2015 |
