| Cheap talk on freelance platforms TT Ke, Y Zhu Management Science 67 (9), 5901-5920, 2021 | 19 | 2021 |
| Algorithm aversion: Evidence from ridesharing drivers M Liu, X Tang, S Xia, S Zhang, Y Zhu, Q Meng Management Science, 2023 | 13 | 2023 |
| Zero to one: Sales prospecting with augmented recommendation S Hu, J Zhang, Y Zhu MIT Sloan Research Paper, 2022 | 9 | 2022 |
| Dynamic marketing policies: Constructing Markov states for reinforcement learning Y Zhu, D Simester, JA Parker, A Schoar Available at SSRN 3633870, 2020 | 3 | 2020 |
| Group Search Strategy X Cao, Y Zhu SSRN, 2020 | 2 | 2020 |
| How do successful scholars get their best research ideas? An exploration C Cao, X Cao, M Cashman, M Kumar, A Timoshenko, J Yang, S Yu, ... Marketing Letters 30, 221-232, 2019 | 1 | 2019 |
| The Power of Commitment in Group Search X Cao, Y Zhu Marketing Science 43 (1), 213-228, 2024 | | 2024 |
| Optimizing Scalable Targeted Marketing Policies with Constraints H Lu, D Simester, Y Zhu Available at SSRN 4668582, 2023 | | 2023 |
| Algorithm Awareness in Repeated Marketing Campaigns: A Field Experiment S Yu, Y Zhu Available at SSRN 3842668, 2021 | | 2021 |
