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Baojun Jiang
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Marketing in the sharing economy
GM Eckhardt, MB Houston, B Jiang, C Lamberton, A Rindfleisch, G Zervas
Journal of Marketing 83 (5), 5-27, 2019
7512019
Firm strategies in the “mid tail” of platform-based retailing
B Jiang, K Jerath, K Srinivasan
Marketing Science 30 (5), 757-775, 2011
4442011
Collaborative Consumption: Strategic and Economic Implications of Product Sharing
B Jiang, L Tian
Management Science 64 (3), 1171-1188, 2018
4212018
To share or not to share: Demand forecast sharing in a distribution channel
B Jiang, L Tian, Y Xu, F Zhang
Marketing Science 35 (5), 800-809, 2016
1992016
Effects of Consumer-to-Consumer Product Sharing on Distribution Channel
L Tian, B Jiang
Production and Operations Management, 2018
1872018
Sharing economy: Review of current research and future directions
C Narasimhan, P Papatla, B Jiang, PK Kopalle, PR Messinger, S Moorthy, ...
Customer needs and solutions 5, 93-106, 2018
1432018
Quality and Pricing Decisions in a Market with Consumer Information Sharing
B Jiang, B Yang
Management Science, 2019
1352019
Signaling through price and quality to consumers with fairness concerns
X Guo, B Jiang
Journal of Marketing Research 53 (6), 988-1000, 2016
1192016
Anticipated Regret and Product Innovation
B Jiang, C Narasimhan, O Turut
Management Science, 2017
872017
Signaling through pricing by service providers with social preferences
B Jiang, J Ni, K Srinivasan
Marketing Science 33 (5), 641-654, 2014
762014
Manufacturer’s entry in the product-sharing market
L Tian, B Jiang, Y Xu
Manufacturing & service operations management 23 (3), 553-568, 2021
612021
Product-line design in the presence of consumers’ anticipated regret
T Zou, B Zhou, B Jiang
Management Science 66 (12), 5665-5682, 2020
582020
Managerial Optimism in a Competitive Market
B Jiang, C Liu
Production and Operations Management, 2019
462019
Impact of consumer reviews and ratings on sales, prices, and profits: theory and evidence
BJ Jiang, B Wang
402008
Pricing and persuasive advertising in a differentiated market
B Jiang, K Srinivasan
Marketing Letters 27, 579-588, 2016
39*2016
Consumer Search and Filtering on Online Retail Platforms
B Jiang, T Zou
Journal of Marketing Research, 2020
372020
Software licensing: Pay-per-use versus perpetual
B Jiang, P Chen, T Mukhopadhyay
Available at SSRN 1088570, 2007
37*2007
Competition of content acquisition and distribution under consumer multipurchase
B Jiang, L Tian, B Zhou
Journal of marketing research 56 (6), 1066-1084, 2019
332019
Inter-Competitor Licensing and Product Innovation
B Jiang, H Shi
Journal of Marketing Research, 2018
332018
Effects of cost‐information transparency on intertemporal price discrimination
B Jiang, K Sudhir, T Zou
Production and Operations Management 30 (2), 390-401, 2021
27*2021
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