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Baojun Jiang
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Marketing in the sharing economy
GM Eckhardt, MB Houston, B Jiang, C Lamberton, A Rindfleisch, G Zervas
Journal of Marketing 83 (5), 5-27, 2019
3632019
Collaborative Consumption: Strategic and Economic Implications of Product Sharing
B Jiang, L Tian
Management Science 64 (3), 1171-1188, 2018
2962018
Firm strategies in the “mid tail” of platform-based retailing
B Jiang, K Jerath, K Srinivasan
Marketing Science 30 (5), 757-775, 2011
2962011
Effects of Consumer-to-Consumer Product Sharing on Distribution Channel
L Tian, B Jiang
Production and Operations Management, 2018
1352018
To share or not to share: Demand forecast sharing in a distribution channel
B Jiang, L Tian, Y Xu, F Zhang
Marketing Science 35 (5), 800-809, 2016
1262016
Sharing economy: Review of current research and future directions
C Narasimhan, P Papatla, B Jiang, PK Kopalle, PR Messinger, S Moorthy, ...
Customer needs and solutions 5 (1), 93-106, 2018
872018
Signaling through price and quality to consumers with fairness concerns
X Guo, B Jiang
Journal of Marketing Research 53 (6), 988-1000, 2016
852016
Quality and Pricing Decisions in a Market with Consumer Information Sharing
B Jiang, B Yang
Management Science, 2019
702019
Signaling through pricing by service providers with social preferences
B Jiang, J Ni, K Srinivasan
Marketing Science 33 (5), 641-654, 2014
632014
Anticipated Regret and Product Innovation
B Jiang, C Narasimhan, O Turut
Management Science, 2017
572017
Impact of consumer reviews and ratings on sales, prices, and profits: theory and evidence
BJ Jiang, B Wang
392008
Software licensing: Pay-per-use versus perpetual
B Jiang, P Chen, T Mukhopadhyay
Available at SSRN 1088570, 2007
33*2007
Pricing and persuasive advertising in a differentiated market
B Jiang, K Srinivasan
Marketing Letters 27 (3), 579-588, 2016
28*2016
Manufacturer’s entry in the product-sharing market
L Tian, B Jiang, Y Xu
Manufacturing & Service Operations Management 23 (3), 553-568, 2021
252021
Product-line design in the presence of consumers’ anticipated regret
T Zou, B Zhou, B Jiang
Management Science 66 (12), 5665-5682, 2020
242020
An economic analysis of online product reviews and ratings
B Jiang, P Chen
Available at SSRN 1023302, 2007
232007
Inter-Competitor Licensing and Product Innovation
B Jiang, H Shi
Journal of Marketing Research, 2018
212018
Managerial Optimism in a Competitive Market
B Jiang, C Liu
Production and Operations Management, 2019
202019
Peer-to-peer markets with bilateral ratings
TT Ke, M Sun, B Jiang
Available at SSRN 3034915, 2017
142017
Comment on “Strategic Information Management Under Leakage in a Supply Chain”
L Tian, B Jiang
Management Science, 2017
132017
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