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Hadeer Hammad
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Antecedents and consequences of consumers’ attitudinal dispositions toward cause-related marketing in Egypt
H Hammad, N El-Bassiouny, P Paul, K Mukhopadhyay
Journal of Islamic Marketing 5 (3), 414-445, 2014
602014
Status and sustainability: can conspicuous motives foster sustainable consumption in newly industrialized countries?
H Hammad, V Muster, NM El-Bassiouny, M Schaefer
Journal of Fashion Marketing and Management: An International Journal 23 (4 …, 2019
442019
'I shop therefore I am': social and psychological transformations in conspicuous consumption
H Hammad, N El-Bassiouny
Luxury Research Journal 1 (4), 303-324, 2018
62018
Transitions of the energy sector in Egypt, Brazil and Germany–a comparison of the interplay between government, the private sector and civil society
M Schäfer, H Hammad, M Frezza, N El-Bassiouny, V Muster
ZTG working paper series. 39, 2018
42018
Can Business and Social Strategies be Truly Aligned?: A Highlight of P&G Egypt's Corporate Social Responsibility Framework
HE Hammad, SK Kolkailah
The MENA Journal of Business Case Studies 2012, 1, 2012
42012
Approaching the Giving Voice to Values (GVV) pedagogy in business ethics education: The case of the business ethics course at the German University in Cairo (GUC), Egypt
N El-Bassiouny, S Hamed, N Ammar, H Hammad, H Adib
Ethics, CSR and Sustainability (ECSRS) Education in the Middle East and …, 2020
32020
The interrelations between religiosity and consumer well-being: evidence on coping strategies during the COVID-19 pandemic
N Abdelrazek, H Hammad, H Adib, N El-Bassiouny
Management & Sustainability: An Arab Review 2 (2), 126-143, 2023
12023
Marketing ethics education and consumer wisdom: conceptualizing the relationship
YS El-Sherbiny, N El-Bassiouny, H Hammad
Management & Sustainability: An Arab Review 2 (1), 87-105, 2022
2022
RELIGIOUS COPING AND CONSUMER WELL-BEING: A STUDY AMIDST THE COVID-19 PANDEMIC
N Abdelrazek, H Hammad, H Adib, N El-Bassiouny
AMA MARKETING AND PUBLIC POLICY CONFERENCE, 221, 2022
2022
More religious and moral world a happier one? Insights from an Islamic perspective in a post-COVID-19 world
NM El-Bassiouny, W El Garah, H Hammad, M Schmitz
Journal of Islamic Marketing, 469-478, 2021
2021
Online C2C Interactions with Sports Brands: Insights from the# Mo Salah Brand
N El-Bassiouny, S Hamed, H Hammad, H Adib, N Ammar
Sport Entrepreneurship and Public Policy: Building a New Approach to Policy …, 2020
2020
Slaves of Consumerism: highlights of Egypt post 25 January 2011
N El-Bassiouny, H Adib, S Karem, H Hammad, N Ammar, C Brunner
Proceedings of the International Association for Business and Society 22, 22-31, 2011
2011
Slaves of Consumerism
N El-Bassiouny, H Adib, S Karem, H Hammad, N Ammar, C Brunner
2011
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Articles 1–13