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Michelle Andrews
Michelle Andrews
Assistant Professor of Marketing, Emory University
Verified email at emory.edu - Homepage
Title
Cited by
Cited by
Year
Mobile Targeting
CWP Xueming Luo, Michelle Andrews, Zheng Fang
Management Science 60 (7), 1738-1756, 2014
375*2014
Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness
M Andrews, X Luo, Z Fang, A Ghose
Marketing Science, 2016
3732016
Cause Marketing Effectiveness and the Moderating Role of Price Discounts
JA Michelle Andrews, Xueming Luo, Zheng Fang
Journal of Marketing 78 (6), 120-142, 2014
2502014
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
PC Verhoef, AT Stephen, PK Kannan, X Luo, V Abhishek, M Andrews, ...
Journal of Interactive Marketing 40 (1), 1-8, 2017
2302017
How Does CEO Tenure Matter? The Mediating Role of firm-employee and firm-customer relationships
MA Xueming Luo, Vamsi K Kanuri
Strategic Management Journal 35 (4), 492-511, 2014
2132014
Mobile Promotions: A Framework and Research Priorities
LT Michelle Andrews, Jody Goehring, Sam Hui, Joseph Pancras
Journal of Interactive Marketing 34, 15-24, 2016
1962016
Group-buying deal popularity
X Luo, M Andrews, Y Song, J Aspara
Journal of Marketing 78 (2), 20-33, 2014
1612014
Ideator expertise and cocreator inputs in crowdsourcing‐based new product development
JJ Zhu, SY Li, M Andrews
Journal of Product Innovation Management 34 (5), 598-616, 2017
512017
The unintended consequence of price-based service recovery incentives
VK Kanuri, M Andrews
Journal of Marketing 83 (5), 57-77, 2019
202019
Long CEO Tenure Can Hurt Performance
MA Xueming Luo, Vamsi K Kanuri
Harvard Business Review 91 (3), 26, 2013
192013
How consumer digital signals are reshaping the customer journey
DA Schweidel, Y Bart, JJ Inman, AT Stephen, B Libai, M Andrews, ...
Journal of the Academy of Marketing Science, 1-20, 2022
142022
Increasing the effectiveness of mobile advertising by using contextual information
M Andrews
NIM Marketing Intelligence Review 9 (2), 36-41, 2017
132017
Is distance really dead in the online world? The moderating role of geographical distance on the effectiveness of electronic word of mouth
V Todri, P Adamopoulos, M Andrews
Journal of Marketing 86 (4), 118-140, 2022
122022
Sociodemographic versus geographic proximity in the diffusion of online conversations
BL Fossen, M Andrews, DA Schweidel
Journal of the Association for Consumer Research 2 (2), 246-266, 2017
62017
Firms behaving badly? Investor reactions to corporate social irresponsibility
VK Kanuri, R Houston, M Andrews
Business and Society Review 125 (1), 41-70, 2020
52020
Mobile Discounts: A Matter of Distance and Time
CWP Zheng Fang, Xueming Luo, Michelle Andrews
Harvard Business Review 92 (5), 30, 2014
2*2014
Increasing mobile search ad spend: cross-device effects
M Andrews, T Li, F Balocco
12018
The Effect of Mobile Search Ads across Devices: A Geo Experiment.
M Andrews, T Li, F Balocco
2018
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Articles 1–18