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Yasmin H. Anwar Abdou
Yasmin H. Anwar Abdou
Assistant Professor of Marketing & Sustainable Business, UPEI Cairo Campus
Verified email at uofcanada.edu.eg
Title
Cited by
Cited by
Year
Marketing and the sustainable development goals (SDGs): A review and research agenda
Y Anwar, N El-Bassiouny
The Future of the UN Sustainable Development Goals: Business Perspectives …, 2020
612020
Qur’anic wisdom and the sustainability mind-set: deciphering the relationship
N El-Bassiouny, Y Anwar Abdou, D El-Bassiouny, A Jamal, J Wilson
Journal of Islamic Marketing 14 (4), 1107-1127, 2023
102023
An empirical assessment of the sustainable development goals compass based on consumer sentiment
Y Anwar Abdou, N El-Bassiouny, F Becker-Ritterspach
Management & Sustainability: An Arab Review 1 (1), 66-83, 2022
42022
Banati foundation: using marketing to empower girls at risk and diminish the stigma associated with homelessness
Y Abdou, M Ferwiz, C Osama, M Aljifri
The CASE Journal, 2023
2023
Marketing and the Sustainable Development Goals: Case Studies from Egypt
YA Abdou, N El-Bassiouny
Academy of Marketing Science Annual Conference, 51-63, 2022
2022
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