| When does electronic word-of-mouth matter? A study of consumer product reviews JQ Zhang, G Craciun, D Shin Journal of Business Research 63 (12), 1336-1341, 2010 | 887 | 2010 |
| Credibility of negative online product reviews: Reviewer gender, reputation and emotion effects G Craciun, K Moore Computers in Human Behavior 97, 104-115, 2019 | 107 | 2019 |
| Fear of missing out and personality as predictors of social networking sites usage: The Instagram case K Moore, G Craciun Psychological reports 124 (4), 1761-1787, 2021 | 93 | 2021 |
| Discrete emotions effects on electronic word-of-mouth helpfulness: The moderating role of reviewer gender and contextual emotional tone G Craciun, W Zhou, Z Shan Decision Support Systems, 113226, 2019 | 57 | 2019 |
| How does target know so much about its customers? Utilizing customer analytics to make marketing decisions HB Corrigan, G Craciun, AM Powell Marketing Education Review 24 (2), 159-166, 2014 | 51 | 2014 |
| An integrative experiential learning project in the undergraduate branding course: Creating a marketing department brochure G Craciun, H Bober Corrigan Journal of Marketing Education 32 (2), 116-127, 2010 | 47 | 2010 |
| Choice defaults and social consensus effects on online information sharing: The moderating role of regulatory focus G Craciun Computers in Human Behavior 88, 89-102, 2018 | 30 | 2018 |
| The impact of attitudinal ambivlence on weight loss decisions: Consequences and mitigating factors GC My Bui, Courtney M. Droms Journal of Consumer Behaviour 13, 303-315, 2014 | 21 | 2014 |
| Asking the right questions: Using student-written exams as an innovative approach to learning and evaluation H Corrigan, G Craciun Marketing Education Review 23 (1), 31-36, 2013 | 19 | 2013 |
| Safe driving communication: A regulatory focus perspective G Craciun, D Shin, JQ Zhang Journal of Consumer Behaviour 16 (6), e50-e60, 2017 | 12 | 2017 |
| Wearing more than one hat: Improving student-authored case longevity while encouraging additional student roles H Corrigan, G Craciun Marketing Education Review 22 (1), 33-38, 2012 | 7 | 2012 |
| Cost benefit analysis models for evaluation of VMEP/HUMS project V Giurgiutiu, G Craciun, A Rekers Proc. 55th Meeting of the Society for Machinery Failure Prevention …, 2001 | 7 | 2001 |
| Mood effects on ordinary unethical behavior GM Craciun University of South Carolina, 2006 | 5 | 2006 |
| A new look at how attitude toward the ad influences brand attitudes and purchase intentions GM Craciun, TJ Madden American Marketing Association. Conference Proceedings 13, 51, 2002 | 4 | 2002 |
| Learning Styles in the Flipped Classroom K Moore, G Craciun Marketing Education Review, 1-14, 2024 | | 2024 |
| Credibiity of negative word-of-mouth: Gender, reputation, and emotion effects G Craciun, K Moore 2019 Winter AMA Conference 30, 35-36, 2019 | | 2019 |
| No one trusts emotional women? Measuring the impact of discrete emotions on review helpfulness G Craciun, W Zhou, Z Shan 2019 Winter AMA Conference 30, 41-42, 2019 | | 2019 |
| SMA Innovative Teacher Comment Student-Written Exams: An Innovative Approach to Learning and Evaluation H Corrigan, G Craciun ADVANCES IN MARKETING, 2, 2011 | | 2011 |
| SMA Innovative Teacher Comment An Innovative Approach in Using Student-Authored Cases HB Corrigan, G Craciun Advances in Marketing: Going Green-Best Marketing Practices for, 6, 2010 | | 2010 |
| Promotion Versus Prevention Approaches in Safe Driving Campaigns G Craciun, JQ Zhang, D Shin Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference …, 2009 | | 2009 |
Jason Q. ZhangProfessor of Marketing, Loyola University MarylandVerified email at loyola.edu
