| A comparison of concurrent and retrospective verbal protocol analysis HKUU SELA, P AB, I PAU The American journal of psychology 113, 3, 2000 | 591 | 2000 |
| Marketing on the Internet P Paul Journal of consumer marketing 13 (4), 27-39, 1996 | 407 | 1996 |
| Partitioned presentation of multicomponent bundle prices: evaluation, choice and underlying processing effects D Chakravarti, R Krish, P Paul, J Srivastava Journal of Consumer Psychology 12 (3), 215-229, 2002 | 262 | 2002 |
| Individual, collective and social responsibility of the firm T Takala, P Pallab Business ethics: A european review 9 (2), 109-118, 2000 | 145 | 2000 |
| Experiential learning in international business education P Paul, K Mukhopadhyay Journal of Teaching in International Business 16 (2), 7-25, 2005 | 135 | 2005 |
| The impact of cultural values on marketing ethical norms: A study in India and the United States P Paul, A Roy, K Mukhopadhyay Journal of International Marketing 14 (4), 28-56, 2006 | 132 | 2006 |
| Assessing the media habits and needs of the mobility-disabled consumer JJ Burnett, P Paul Journal of Advertising 25 (3), 47-59, 1996 | 70 | 1996 |
| Antecedents and consequences of consumers’ attitudinal dispositions toward cause-related marketing in Egypt H Hammad, N El-Bassiouny, P Paul, K Mukhopadhyay Journal of Islamic Marketing 5 (3), 414-445, 2014 | 60 | 2014 |
| Rethinking service systems and public policy: a transformative refugee service experience framework S Boenigk, R Fisk, S Kabadayi, L Alkire, L Cheung, C Corus, ... Journal of Public Policy & Marketing 40 (2), 165-183, 2021 | 57 | 2021 |
| An exploratory investigation of the interdependence between marketing and operations functions in service firms J Mahajan, AJ Vakharia, P Paul, RB Chase International Journal of Research in Marketing 11 (1), 1-15, 1994 | 57 | 1994 |
| More hedonic versus less hedonic consumption behaviour in advanced internet bank services K Mäenpää, A Kanto, H Kuusela, P Paul Journal of Financial Services Marketing 11 (1), 4-16, 2006 | 51 | 2006 |
| Religion's influence on the financial well‐being of consumers: a conceptual framework and research agenda S Sarofim, E Minton, A Hunting, DE Bartholomew, S Zehra, W Montford, ... Journal of Consumer Affairs 54 (3), 1028-1061, 2020 | 32 | 2020 |
| A crisis management model for marketing education: Reflections on marketing education system’s transformation in view of the COVID-19 crisis G Spais, P Paul Marketing Education Review 31 (4), 322-339, 2021 | 31 | 2021 |
| Improving writing through the marketing curriculum: A longitudinal study DR Bacon, P Paul, C Johnson, T Conley Journal of Marketing Education 30 (3), 217-225, 2008 | 30 | 2008 |
| The impact of international travel component of the executive MBA curriculum on participant learning P Paul, K Mukhopadhyay Marketing Education Review 13 (3), 1-16, 2003 | 30 | 2003 |
| Using information technology for active learning in international business education P Paul, K Mukhopadhyay Marketing Education Review 11 (3), 81-89, 2001 | 30 | 2001 |
| Growth via intellectual property rights versus gendered inequity in emerging economies: An ethical dilemma for international business P Paul, K Mukhopadhyay Journal of Business Ethics 91, 359-378, 2010 | 21 | 2010 |
| A new tool for identifying research standards and evaluating research performance DR Bacon, P Paul, KA Stewart, K Mukhopadhyay Journal of marketing education 34 (2), 194-208, 2012 | 18 | 2012 |
| A gap analysis of teaching marketing ethics: Desired versus current state P Paul Journal of Education for Business 94 (7), 460-470, 2019 | 17 | 2019 |
| How objective and subjective knowledge affect insurance choices H Kuusela, MT Spence, P Paul Journal of Financial Services Marketing 22, 161-172, 2017 | 14 | 2017 |
