Pallab Paul
Pallab Paul
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A comparison of concurrent and retrospective verbal protocol analysis
H Kuusela, P Paul
American journal of psychology 113 (3), 387-404, 2000
Marketing on the Internet
P Paul
Journal of consumer marketing, 1996
Partitioned presentation of multicomponent bundle prices: evaluation, choice and underlying processing effects
D Chakravarti, R Krish, P Paul, J Srivastava
Journal of Consumer Psychology 12 (3), 215-229, 2002
Individual, collective and social responsibility of the firm
T Takala, P Pallab
Business ethics: A european review 9 (2), 109-118, 2000
The impact of cultural values on marketing ethical norms: A study in India and the United States
P Paul, A Roy, K Mukhopadhyay
Journal of International Marketing 14 (4), 28-56, 2006
Experiential learning in international business education
P Paul, K Mukhopadhyay
Journal of Teaching in International Business 16 (2), 7-25, 2005
Assessing the media habits and needs of the mobility-disabled consumer
JJ Burnett, P Paul
Journal of Advertising 25 (3), 47-59, 1996
An exploratory investigation of the interdependence between marketing and operations functions in service firms
J Mahajan, AJ Vakharia, P Paul, RB Chase
International Journal of Research in Marketing 11 (1), 1-15, 1994
Antecedents and consequences of consumers’ attitudinal dispositions toward cause-related marketing in Egypt
H Hammad, N El-Bassiouny, P Paul, K Mukhopadhyay
Journal of Islamic Marketing, 2014
More hedonic versus less hedonic consumption behaviour in advanced internet bank services
K Mäenpää, A Kanto, H Kuusela, P Paul
Journal of Financial Services Marketing 11 (1), 4-16, 2006
Rethinking service systems and public policy: a transformative refugee service experience framework
S Boenigk, R Fisk, S Kabadayi, L Alkire, L Cheung, C Corus, ...
Journal of Public Policy & Marketing 40 (2), 165-183, 2021
The impact of international travel component of the executive MBA curriculum on participant learning
P Paul, K Mukhopadhyay
Marketing Education Review 13 (3), 1-16, 2003
Using information technology for active learning in international business education
P Paul, K Mukhopadhyay
Marketing Education Review 11 (3), 81-89, 2001
Improving writing through the marketing curriculum: A longitudinal study
DR Bacon, P Paul, C Johnson, T Conley
Journal of Marketing Education 30 (3), 217-225, 2008
Growth via intellectual property rights versus gendered inequity in emerging economies: An ethical dilemma for international business
P Paul, K Mukhopadhyay
Journal of Business Ethics 91 (3), 359-378, 2010
A new tool for identifying research standards and evaluating research performance
DR Bacon, P Paul, KA Stewart, K Mukhopadhyay
Journal of marketing education 34 (2), 194-208, 2012
Religion's influence on the financial well‐being of consumers: a conceptual framework and research agenda
S Sarofim, E Minton, A Hunting, DE Bartholomew, S Zehra, W Montford, ...
Journal of Consumer Affairs 54 (3), 1028-1061, 2020
A gap analysis of teaching marketing ethics: Desired versus current state
P Paul
Journal of Education for Business 94 (7), 460-470, 2019
A crisis management model for marketing education: Reflections on marketing education system’s transformation in view of the COVID-19 crisis
G Spais, P Paul
Marketing Education Review 31 (4), 322-339, 2021
How objective and subjective knowledge affect insurance choices
H Kuusela, MT Spence, P Paul
Journal of Financial Services Marketing 22 (4), 161-172, 2017
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