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Monic Sun
Monic Sun
Associate Professor of Marketing, Boston University
Verified email at bu.edu - Homepage
Title
Cited by
Cited by
Year
How does the variance of product ratings matter?
M Sun
Management science 58 (4), 696-707, 2012
8532012
Optimal search for product information
F Branco, M Sun, JM Villas-Boas
Management Science 58 (11), 2037-2056, 2012
2322012
Ad revenue and content commercialization: Evidence from blogs
M Sun, F Zhu
Management Science 59 (10), 2314-2331, 2013
2012013
Disclosing multiple product attributes
M Sun
Journal of Economics & Management Strategy 20 (1), 195-224, 2011
1962011
Too much information? Information provision and search costs
F Branco, M Sun, JM Villas-Boas
Marketing Science 35 (4), 605-618, 2016
1302016
The effect of recycling versus trashing on consumption: Theory and experimental evidence
M Sun, R Trudel
Journal of Marketing Research 54 (2), 293-305, 2017
1292017
Competitive mobile geo targeting
Y Chen, X Li, M Sun
Marketing Science 36 (5), 666-682, 2017
622017
Product fit uncertainty and information provision in a distribution channel
M Sun, RK Tyagi
Production and Operations Management, 2020
522020
U-Shaped Conformity in Online Social Networks
FZ Monic Sun, Xiaoquan (Michael) Zhang
Marketing Science 38 (3), 461-480, 2019
36*2019
Informal payments in developing countries' public health sectors
T Liu, M Sun
Pacific Economic Review 17 (4), 514-524, 2012
242012
Peer-to-peer markets with bilateral ratings
TT Ke, M Sun, B Jiang
Available at SSRN 3034915, 2017
172017
Competitive mobile targeting
Y Chen, X Li, M Sun
Available at SSRN 2575192, 2015
132015
To Belong or to Be Different? Evidence from a Large-Scale Field Experiment
M Sun, XM Zhang, F Zhu
92013
When does a manufacturer disclose product match information
M Sun, R Tyagi
Technical Report, 2012
92012
Too much information? Information gathering and search costs
F Branco, M Sun, JM Villas-Boas
Working paper, University of California, Berkeley, Berkeley, 2012
82012
What makes people happy? Decoupling the experiential‐material continuum
E Weingarten, K Duke, W Liu, RW Hamilton, O Amir, G Appel, M Cerf, ...
Journal of Consumer Psychology 33 (1), 97-106, 2023
72023
A reflection on analytical work in marketing: Three points of consensus
R Thomadsen, R Zeithammer, G Iyer, D Mayzlin, Y Orhun, A Pazgal, ...
Marketing Letters 23, 381-389, 2012
72012
The informational role of consumer disagreement
MJ Sun
Working paper, 2008
52008
Product match disclosure in a distribution channel
M Sun
Boston University, 2015
42015
Disclosing product-match information in a distribution channel
M Sun, R Tyagi
mimeo, 2014
32014
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