| Whose experience is it, anyway? Psychological ownership and enjoyment of shared experiences A Kovacheva, C Lamberton Psychological ownership and consumer behavior, 195-210, 2018 | 34 | 2018 |
| Will he buy a surprise? Gender differences in the purchase of surprise offerings A Kovacheva, H Nikolova, C Lamberton Journal of Retailing 98 (4), 667-684, 2022 | 13 | 2022 |
| Consumers' response to promotional gifts: The role of gender, transactional value, and reciprocity A Kovacheva, H Nikolova, C Lamberton Psychology & Marketing 38 (1), 196-211, 2021 | 12 | 2021 |
| Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making M Mormann, T Griffiths, C Janiszewski, JE Russo, A Aribarg, NJS Ashby, ... Marketing Letters 31, 381-392, 2020 | 12 | 2020 |
| Online engagement with memes and comments about climate change A Kovacheva, HJD Wiener, I Kareklas, D Muehling Sustainability 14 (14), 8900, 2022 | 6 | 2022 |
| Shopper Eye-Cue: Understating the In-Store Decision Process With Field Eye-Tracking Data A Kovacheva, JJ Inman ACR North American Advances, 2014 | 5 | 2014 |
| The eyes have it: New insights from tracking attention patterns in consumer research M Mormann, R Pieters, M Wedel, A Kovacheva, JJ Inman, SA Brasel, ... Advances in Consumer Research 42, 146-149, 2014 | 4 | 2014 |
| Uncertainty marketing tactics: An overview and a unifying framework A Kovacheva, H Nikolova Journal of the Academy of Marketing Science 52 (1), 1-22, 2024 | 2 | 2024 |
| It's Your Experience: Investigating the Effect of Asymmetric Resource Investments on the Enjoyment of Group Consumption Experiences A Kovacheva, CP Lamberton, E Wu Available at SSRN 3077120, 2017 | 1 | 2017 |
| Surprise Her but Not Him: Gender Differences in the Valuation and Choice of Positive Surprises A Kovacheva, H Nikolova, C Lamberton NA—Advances in Consumer Research 43, 2015 | 1 | 2015 |
| Should it be my party? Consumer roles in joint experiences A Kovacheva, C Lamberton, E Wu Marketing Letters, 1-12, 2024 | | 2024 |
| Correction to: Uncertainty marketing tactics: An overview and a unifying framework A Kovacheva, H Nikolova Journal of the Academy of Marketing Science 52 (1), 23-23, 2024 | | 2024 |
| Let's speculate about it: When and why consumers want to discuss mystery products A Kovacheva, HJD Wiener Journal of Consumer Psychology, 2023 | | 2023 |
| Surprise Framework A Kovacheva, H Nikolova, C Lamberton OSF, 2019 | | 2019 |
| Let It Go? How Agency and Power Impact the Consumption of Uncertain Products and Group Experiences AP Kovacheva University of Pittsburgh, 2017 | | 2017 |
| From Eating Healthy to Planned Purchases: Insights into the Interplay Effect of Goals and Planning on Consumer Welfare M David, K Haws, J Bayuk, J Laran, V Huettl, A Kovacheva, JJ Inman, ... Advances in Consumer Research 42, 2014 | | 2014 |
| Planned But Not Purchased? a Field Study of Drivers and Consequences of Failed Purchases V Huettl, A Kovacheva, J Inman ACR North American Advances, 2014 | | 2014 |
| Come Sail Away With (Out) Me: When Asymmetrical Decisional Control Makes Group Experiences Unappealing A Kovacheva, C Lamberton, E Wu | | |
Cait LambertonUniversity of PennsylvaniaVerified email at wharton.upenn.edu
