wael kortam
wael kortam
Professor of Marketing Cairo University Egypt
Verified email at
Cited by
Cited by
Brand equity in higher education
M Mourad, C Ennew, W Kortam
Marketing Intelligence & Planning 29 (4), 403-420, 2011
Effects of religiosity on consumer attitudes toward Islamic banking in Egypt
MMH Abou-Youssef, W Kortam, E Abou-Aish, N El-Bassiouny
International Journal of Bank Marketing 33 (6), 786-807, 2015
Understanding the new bases for global market segmentation
SS Hassan, S Craft, W Kortam
Journal of Consumer Marketing 20 (5), 446-462, 2003
Measuring Islamic-driven buyer behavioral implications: A proposed market-minded religiosity scale
M Abou-Youssef, W Kortam, E Abou-Aish, N El-Bassiouny
Journal of American Science 7 (8), 728-741, 2011
How sociable is your university brand? An empirical investigation of university social augmenters’ brand equity
A Eldegwy, TH Elsharnouby, W Kortam
International Journal of Educational Management 32 (5), 912-930, 2018
The relationship between entrepreneurial orientation, marketing innovation and competitive marketing advantage of female entrepreneurs in Egypt
S Adam, AA Mahrous, W Kortam
International Journal of Technology Management & Sustainable Development 16 …, 2017
Descriptive evidence on the role of corporate brands in marketing higher education services
M Mourad, C Ennew, W Kortam
Service Science 2 (3), 154-166, 2010
The adoption of web based marketing in the travel and tourism industry: an empirical investigation in Egypt
R Hussein, C Ennew, W Kortam
University of Nottingham, 2010
Using agency theory in understanding switching behavior in B2B service industries “I”
EM Abou Aish, WA Kortam, SS Hassan
The German University in Cairo, Faculty of Management Technology Working Papers, 2008
Students' evaluations and perceptions of learning within business schools in Egypt
AA Mahrous, W Kortam
Journal of Marketing for higher education 22 (1), 55-70, 2012
The role of sports marketing in attracting audiences towards less popular sports
D Sedky, W Kortam, E AbouAish
Journal of Humanities and Applied Social Sciences 4 (2), 113-131, 2022
Sustainable marketing: A marketing revolution or a research fad
W Kortam, AA Mahrous
Archives of Business Research 8 (1), 172-181, 2020
Like father like son: the role of similar-education parents in their children’s university choice
A Eldegwy, TH Elsharnouby, W Kortam
Journal of Marketing for Higher Education, 1-20, 2022
The impact of customer experience in online brand communities on customer engagement and purchase intentions among Arab internet users: theoretical analysis, conceptual …
S Akram, W Kortam
Business and Management Studies 6 (3), 26-54, 2020
The Effect of Demographic Variables on Price Sensitivity of Customers A Field Study
Y Nassar, G Gad, W Kortam
Archives of Business Research 9 (4), 101-142, 2021
An exploratory investigation of the marketing practices conducted by Islamic banks in Egypt
M Abou-Youssef, N El-Bassiouny, W Kortam, EA Aish
African Journal of Business and Economic Research 7 (1), 47-63, 2012
The impact of perceived quality of after-sale services on post-purchase evaluation outcomes of passenger automobiles customers in Egypt
H Fouad, W Kortam
International Journal of Business and Emerging Markets 9 (2), 148-173, 2017
Students’ evaluation for market orientation: Evidence from Egyptian business schools
AA Mahrous, W Kortam
Business Education & Accreditation 4 (1), 87-99, 2012
Adding bricks to clicks: Which characteristic of a showroom affects consumers when they shop online?
AA Mahrous, O Tarek, W Kortam
EuroMed Journal of Management 4 (4), 332-344, 2022
Digital Marketing and University's Brand Association
W Kortam, AA Mahrous
Available at SSRN 3710559, 2020
The system can't perform the operation now. Try again later.
Articles 1–20