| Brand equity in higher education M Mourad, C Ennew, W Kortam Marketing Intelligence & Planning 29 (4), 403-420, 2011 | 333 | 2011 |
| Effects of religiosity on consumer attitudes toward Islamic banking in Egypt MMH Abou-Youssef, W Kortam, E Abou-Aish, N El-Bassiouny International Journal of Bank Marketing, 2015 | 248 | 2015 |
| Understanding the new bases for global market segmentation SS Hassan, S Craft, W Kortam Journal of Consumer Marketing, 2003 | 181 | 2003 |
| Measuring Islamic-driven buyer behavioral implications: A proposed market-minded religiosity scale M Abou-Youssef, W Kortam, E Abou-Aish, N El-Bassiouny Journal of American Science 7 (8), 728-741, 2011 | 94 | 2011 |
| How sociable is your university brand? An empirical investigation of university social augmenters’ brand equity A Eldegwy, TH Elsharnouby, W Kortam International Journal of Educational Management 32 (5), 912-930, 2018 | 51 | 2018 |
| The relationship between entrepreneurial orientation, marketing innovation and competitive marketing advantage of female entrepreneurs in Egypt S Adam, AA Mahrous, W Kortam International Journal of Technology Management & Sustainable Development 16 …, 2017 | 31 | 2017 |
| Descriptive evidence on the role of corporate brands in marketing higher education services M Mourad, C Ennew, W Kortam Service Science 2 (3), 154-166, 2010 | 29 | 2010 |
| The adoption of web based marketing in the travel and tourism industry: an empirical investigation in Egypt R Hussein, C Ennew, W Kortam University of Nottingham, 2010 | 27 | 2010 |
| Using agency theory in understanding switching behavior in B2B service industries “I” EM Abou Aish, WA Kortam, SS Hassan The German University in Cairo, Faculty of Management Technology Working Papers, 2008 | 22 | 2008 |
| Students' evaluations and perceptions of learning within business schools in Egypt AA Mahrous, W Kortam Journal of Marketing for higher education 22 (1), 55-70, 2012 | 18 | 2012 |
| The impact of customer experience in online brand communities on customer engagement and purchase intentions among Arab internet users: theoretical analysis, conceptual … S Akram, W Kortam Business and Management Studies 6 (3), 26-54, 2020 | 8 | 2020 |
| Sustainable marketing: a marketing revolution or a research fad W Kortam, AA Mahrous Archives of Business Research 8 (1), 172-181, 2020 | 7 | 2020 |
| The role of sports marketing in attracting audiences towards less popular sports D Sedky, W Kortam, E AbouAish Journal of Humanities and Applied Social Sciences 4 (2), 113-131, 2022 | 4 | 2022 |
| Like father like son: the role of similar-education parents in their children’s university choice A Eldegwy, TH Elsharnouby, W Kortam Journal of Marketing for Higher Education, 1-20, 2022 | 4 | 2022 |
| Students’ evaluation for market orientation: Evidence from Egyptian business schools AA Mahrous, W Kortam Business Education & Accreditation 4 (1), 87-99, 2012 | 4 | 2012 |
| The impact of perceived quality of after-sale services on post-purchase evaluation outcomes of passenger automobiles customers in Egypt H Fouad, W Kortam International Journal of Business and Emerging Markets 9 (2), 148-173, 2017 | 3 | 2017 |
| Profiling the Non E-Shopper Segments: Evidence from the Egyptian Tourism Industry O Tarek, AA Mahrous, W Kortam LAP LAMBERT Academic Publishing, 2012 | 3 | 2012 |
| An exploratory investigation of the marketing practices conducted by Islamic banks in Egypt M Abou-Youssef, N El-Bassiouny, W Kortam, EA Aish African Journal of Business and Economic Research 7 (1), 47-63, 2012 | 3 | 2012 |
| Developing a theory of ubiquitous marketing research: combining ideology and methodology of marketing research W Kortam, A Mahrous, S Attia Journal of American Science 8 (4), 534-538, 2012 | 3 | 2012 |
| Generalized Darwinism For An Evolution Theory of Marketing Research: Survival For The Fittest of Marketing Knowledge W Kortam, G Gad Proceedings of Marketing Research Summit, Marketing Edge, San Diego …, 2014 | 2 | 2014 |
Abeer A. MahrousProfessor of Marketing, Faculty of Commerce, Cairo University, Egyptبريد إلكتروني تم التحقق منه على foc.cu.edu.eg
