Noha El-Bassiouny  نهى محمد هشام البسيونى
Noha El-Bassiouny نهى محمد هشام البسيونى
Professor of Marketing, German University in Cairo
Verified email at - Homepage
Cited by
Cited by
Effects of religiosity on consumer attitudes toward Islamic banking in Egypt
MMH Abou-Youssef, W Kortam, E Abou-Aish, N El-Bassiouny
International Journal of Bank Marketing 33 (6), 786-807, 2015
The one-billion-plus marginalization: Toward a scholarly understanding of Islamic consumers
N El-Bassiouny
Journal of Business Research 67 (2), 42-49, 2014
Diversity, corporate governance and CSR reporting: A comparative analysis between top-listed firms in Egypt, Germany and the USA
D El-Bassiouny, N El-Bassiouny
Management of Environmental Quality: An International Journal 30 (1), 116-136, 2019
The impact of corporate social responsibility initiatives on consumers' behavioural intentions in the Egyptian market
S Karem Kolkailah, E Abou Aish, N El‐Bassiouny
International Journal of consumer studies 36 (4), 369-384, 2012
The factors affecting student satisfaction with online education during the COVID-19 pandemic: an empirical study of an emerging Muslim country
MAK Basuony, R EmadEldeen, M Farghaly, N El-Bassiouny, ...
Journal of Islamic Marketing 12 (3), 631-648, 2021
Measuring Islamic-driven buyer behavioral implications: A proposed market-minded religiosity scale
M Abou-Youssef, W Kortam, E Abou-Aish, N El-Bassiouny
Journal of American Science 7 (8), 728-741, 2011
The moderating role of governmental support in the relationship between entrepreneurship and economic growth: A study on the GCC countries
M Saberi, A Hamdan
Journal of Entrepreneurship in Emerging Economies 11 (2), 200-216, 2019
Where is “Islamic marketing” heading?: A commentary on Jafari and Sandikci's (2015)“Islamic” consumers, markets, and marketing
N El-Bassiouny
Journal of Business Research 69 (2), 569-578, 2016
An introspect into the Islamic roots of CSR in the Middle East: the case of Savola Group in Egypt
M Darrag, N E‐Bassiouny
Social Responsibility Journal 9 (3), 362-378, 2013
Materialism in young consumers: An investigation of family communication patterns and parental mediation practices in Egypt
H Adib, N El‐Bassiouny
Journal of Islamic Marketing 3 (3), 255-282, 2012
Antecedents and consequences of consumers’ attitudinal dispositions toward cause-related marketing in Egypt
H Hammad, N El-Bassiouny, P Paul, K Mukhopadhyay
Journal of Islamic Marketing 5 (3), 414-445, 2014
Marketing and the sustainable development goals (SDGs): A review and research agenda
Y Anwar, N El-Bassiouny
The Future of the UN Sustainable Development Goals: Business Perspectives …, 2019
Corporate Social Responsibility (CSR) Communication Patterns in an Emerging Market: An Exploratory Study
N El-Bassiouny, M Darrag, N Zahran
Journal of Organizational Change Management, 2018
Evidence-Based Design and Transformative Service Research application for achieving sustainable healthcare services: A developing country perspective
S Hamed, N El-Bassiouny, A Ternes
Journal of Cleaner Production 140, 1885-1892, 2017
Status and sustainability: can conspicuous motives foster sustainable consumption in newly industrialized countries?
H Hammad, V Muster, NM El-Bassiouny, M Schaefer
Journal of Fashion Marketing and Management: An International Journal 23 (4 …, 2019
The importance of character education for tweens as consumers
N El-Bassiouny, A Taher, EM Abou-Aish
Journal of Research in Character Education 6 (2), 1-22, 2008
The Hijabi self: authenticity and transformation in the Hijab fashion phenomenon
N El-Bassiouny
Journal of Islamic Marketing 9 (2), 296-304, 2018
An Empirical Assessment of the Relationship between Character/Ethics Education and Consumer Behavior at the Tweens Segment: The Case of Egypt
N El-Bassiouny, A Taher, E Abou-Aish
Young Consumers, 2009
An Islamic macromarketing perspective on sustainability
NM El-Bassiouny, JAJ Wilson, S Esmat
Journal of Islamic Marketing 8 (2), 187-203, 2017
Islamic tourism: Management of travel destinations
A Jamal, K Griffin, R Raj
CABI, 2018
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