| Effects of religiosity on consumer attitudes toward Islamic banking in Egypt MMH Abou-Youssef, W Kortam, E Abou-Aish, N El-Bassiouny International Journal of Bank Marketing 33 (6), 786-807, 2015 | 324 | 2015 |
| The one-billion-plus marginalization: Toward a scholarly understanding of Islamic consumers N El-Bassiouny Journal of Business Research 67 (2), 42-49, 2014 | 234 | 2014 |
| Diversity, corporate governance and CSR reporting: A comparative analysis between top-listed firms in Egypt, Germany and the USA D El-Bassiouny, N El-Bassiouny Management of Environmental Quality: An International Journal 30 (1), 116-136, 2019 | 128 | 2019 |
| The factors affecting student satisfaction with online education during the COVID-19 pandemic: an empirical study of an emerging Muslim country MAK Basuony, R EmadEldeen, M Farghaly, N El-Bassiouny, ... Journal of Islamic Marketing 12 (3), 631-648, 2020 | 121 | 2020 |
| The impact of corporate social responsibility initiatives on consumers' behavioural intentions in the Egyptian market S Karem Kolkailah, E Abou Aish, N El‐Bassiouny International Journal of consumer studies 36 (4), 369-384, 2012 | 119 | 2012 |
| The moderating role of governmental support in the relationship between entrepreneurship and economic growth: A study on the GCC countries M Saberi, A Hamdan Journal of Entrepreneurship in Emerging Economies 11 (2), 200-216, 2019 | 108 | 2019 |
| Measuring Islamic-driven buyer behavioral implications: A proposed market-minded religiosity scale M Abou-Youssef, W Kortam, E Abou-Aish, N El-Bassiouny Journal of American Science 7 (8), 728-741, 2011 | 107 | 2011 |
| Where is “Islamic marketing” heading?: A commentary on Jafari and Sandikci's (2015)“Islamic” consumers, markets, and marketing N El-Bassiouny Journal of Business Research 69 (2), 569-578, 2016 | 90 | 2016 |
| An introspect into the Islamic roots of CSR in the Middle East: the case of Savola Group in Egypt M Darrag, N E‐Bassiouny Social Responsibility Journal 9 (3), 362-378, 2013 | 82 | 2013 |
| Materialism in young consumers: An investigation of family communication patterns and parental mediation practices in Egypt H Adib, N El‐Bassiouny Journal of Islamic Marketing 3 (3), 255-282, 2012 | 70 | 2012 |
| Marketing and the sustainable development goals (SDGs): A review and research agenda Y Anwar, N El-Bassiouny The Future of the UN Sustainable Development Goals: Business Perspectives …, 2020 | 61 | 2020 |
| Antecedents and consequences of consumers’ attitudinal dispositions toward cause-related marketing in Egypt H Hammad, N El-Bassiouny, P Paul, K Mukhopadhyay Journal of Islamic Marketing 5 (3), 414-445, 2014 | 60 | 2014 |
| Corporate Social Responsibility (CSR) Communication Patterns in an Emerging Market: An Exploratory Study N El-Bassiouny, M Darrag, N Zahran Journal of Organizational Change Management, 2018 | 47 | 2018 |
| Status and sustainability: can conspicuous motives foster sustainable consumption in newly industrialized countries? H Hammad, V Muster, NM El-Bassiouny, M Schaefer Journal of Fashion Marketing and Management: An International Journal 23 (4 …, 2019 | 44 | 2019 |
| Evidence-Based Design and Transformative Service Research application for achieving sustainable healthcare services: A developing country perspective S Hamed, N El-Bassiouny, A Ternes Journal of Cleaner Production 140, 1885-1892, 2017 | 40 | 2017 |
| The importance of character education for tweens as consumers N El-Bassiouny, A Taher, EM Abou-Aish Journal of Research in Character Education 6 (2), 1-22, 2008 | 37 | 2008 |
| The Hijabi self: authenticity and transformation in the Hijab fashion phenomenon N El-Bassiouny Journal of Islamic Marketing 9 (2), 296-304, 2018 | 34 | 2018 |
| An Empirical Assessment of the Relationship between Character/Ethics Education and Consumer Behavior at the Tweens Segment: The Case of Egypt N El-Bassiouny, A Taher, E Abou-Aish Young Consumers, 2009 | 33 | 2009 |
| Islamic tourism: Management of travel destinations A Jamal, K Griffin, R Raj CABI, 2018 | 32 | 2018 |
| An Islamic macromarketing perspective on sustainability NM El-Bassiouny, JAJ Wilson, S Esmat Journal of Islamic Marketing 8 (2), 187-203, 2017 | 31 | 2017 |
Sara HamedAssistant Professor of Marketing, The German University in Cairo (GUC)Verified email at guc.edu.eg
