Baohong Sun
Baohong Sun
Cheung Kong Graduate School of Business
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Cited by
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A dynamic model of brand choice when price and advertising signal product quality
T Erdem, MP Keane, B Sun
Marketing Science 27 (6), 1111-1125, 2008
Cross-selling sequentially ordered products: An application to consumer banking services
S Li, B Sun, RT Wilcox
Journal of Marketing Research 42 (2), 233-239, 2005
An empirical investigation of the spillover effects of advertising and sales promotions in umbrella branding
T Erdem, B Sun
Journal of Marketing Research 39 (4), 408-420, 2002
Choice models and customer relationship management
W Kamakura, CF Mela, A Ansari, A Bodapati, P Fader, R Iyengar, P Naik, ...
Marketing letters 16, 279-291, 2005
The squeaky wheel gets the grease—An empirical analysis of customer voice and firm intervention on Twitter
L Ma, B Sun, S Kekre
Marketing Science 34 (5), 627-645, 2015
Machine learning and AI in marketing–Connecting computing power to human insights
L Ma, B Sun
International Journal of Research in Marketing 37 (3), 481-504, 2020
Promotion effect on endogenous consumption
B Sun
Marketing science 24 (3), 430-443, 2005
Internet auction features as quality signals
S Li, K Srinivasan, B Sun
Journal of Marketing 73 (1), 75-92, 2009
Measuring the impact of promotions on brand switching when consumers are forward looking
B Sun, SA Neslin, K Srinivasan
Journal of Marketing Research 40 (4), 389-405, 2003
Cross-selling the right product to the right customer at the right time
S Li, B Sun, AL Montgomery
Journal of Marketing Research 48 (4), 683-700, 2011
Stated intentions and purchase behavior: A unified model
B Sun, VG Morwitz
International Journal of Research in Marketing 27 (4), 356-366, 2010
Product strategy for innovators in markets with network effects
B Sun, J Xie, HH Cao
Marketing Science 23 (2), 243-254, 2004
Understanding reference-price shoppers: a within-and cross-category analysis
T Erdem, G Mayhew, B Sun
Journal of Marketing Research 38 (4), 445-457, 2001
The joint sales impact of frequency reward and customer tier components of loyalty programs
PK Kopalle, Y Sun, SA Neslin, B Sun, V Swaminathan
Marketing Science 31 (2), 216-235, 2012
Why do consumers buy extended service contracts?
T Chen, A Kalra, B Sun
Journal of Consumer Research 36 (4), 611-623, 2009
The impact of advertising on consumer price sensitivity in experience goods markets
T Erdem, MP Keane, B Sun
Quantitative Marketing and Economics 6, 139-176, 2008
Invited Commentary—Technology Innovation and Implications for Customer Relationship Management
B Sun
Marketing Science 25 (6), 594-597, 2006
Missing price and coupon availability data in scanner panels: Correcting for the self-selection bias in choice model parameters
T Erdem, MP Keane, B Sun
Journal of Econometrics 89 (1-2), 177-196, 1998
“Adaptive” learning and “proactive” customer relationship management
B Sun, S Li, C Zhou
Journal of interactive Marketing 20 (3-4), 82-96, 2006
Testing for choice dynamics in panel data
T Erdem, B Sun
Journal of Business & Economic Statistics 19 (2), 142-152, 2001
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