Ahmed Eldegwy
Ahmed Eldegwy
October University for Modern Sciences and Arts (MSA)
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How sociable is your university brand? An empirical investigation of university social augmenters’ brand equity
A Eldegwy, TH Elsharnouby, W Kortam
International Journal of Educational Management 32 (5), 912-930, 2018
Like father like son: the role of similar-education parents in their children’s university choice
A Eldegwy, TH Elsharnouby, W Kortam
Journal of Marketing for Higher Education, 1-20, 2022
The role of University Social Augmenters in enhancing University Brand Preference and Student Actual Enrollment
A Eldegwy, TH Elsharnouby
Academy of Marketing 52, The ISBN: 978-1-5272-4262-3, 2019
The impact of involved parent’s campus site visits on children’s university enrolment
A Eldegwy, TH Elsharnouby, W Kortam
British Academy of Management, 2021
University Staff-new Student online interaction Amid The Covid-19 Pandemic
A ELdegwy, T Elsharnouby, W Kortam
ANZAMAC Conference 2022 proceedings 1 (ISSN:1447-3275), 408-409, 2022
The Rising Veto Power of the Checkbook: An Empirical Investigation of Parents' Impacts on Their Children's University Enrollment
A Eldegwy, TH Elsharnouby, W Kortam
International Journal of Customer Relationship Marketing and Management …, 2022
University Social Augmenters Brand Equity: Do University Social Augmenters Possess Brand Characteristics? An Abstract
A Eldegwy, TH Elsharnouby, W Kortam
Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019
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