| Customer relationship building: The role of brand attractiveness and consumer–brand identification AM Elbedweihy, C Jayawardhena, MH Elsharnouby, TH Elsharnouby Journal of Business Research 69 (8), 2901-2910, 2016 | 304 | 2016 |
| Student co-creation behavior in higher education: the role of satisfaction with the university experience TH Elsharnouby Journal of Marketing for Higher Education 25 (2), 1-25, 2015 | 184 | 2015 |
| Customer participation in online co-creation experience: the role of eservice quality T Elsharnouby, A Mahrous Journal of Research in Interactive Marketing 9 (4), -, 2015 | 78 | 2015 |
| How sociable is your university brand? An empirical investigation of university social augmenters’ brand equity A Eldegwy, TH Elsharnouby, W Kortam International Journal of Educational Management 32 (5), 912-930, 2018 | 51 | 2018 |
| Change or perish: Examining the role of human capital and dynamic marketing capabilities in the hospitality sector TH Elsharnouby, S Elbanna Tourism Management 82, 104184, 2021 | 41 | 2021 |
| A broader concept of relationships: Identifying new forms of consumer–provider interactions in Egyptian financial services T Elsharnouby, E Parsons Journal of Marketing Management 26 (13-14), 1367-1388, 2010 | 32 | 2010 |
| Revisiting the relationship between formal planning process and planning effectiveness: Do organizational capabilities and decision-making style matter? S Elbanna, TH Elsharnouby International Journal of Contemporary Hospitality Management, 2018 | 29 | 2018 |
| Participation behaviour among international students: the role of satisfaction with service augmentation and brand choice attainment TH Elsharnouby International Journal of Educational Management, 2016 | 27 | 2016 |
| When relationship marketing goes wrong: opportunism and consumer well-being in consumer-bank relationships T Elsharnouby, E Parsons Journal of Relationship Marketing 12 (2), 141-163, 2013 | 13 | 2013 |
| Deception in advertising revisited: antecedents and differences in perception across consumer groups D Fathy, TH Elsharnouby, E Abou Aish International Journal of Business and Emerging Markets 8 (4), 403-425, 2016 | 8 | 2016 |
| Foreigner service orientation: does the perception of other consumers matter? AA Maher, TH Elsharnouby Journal of Consumer Marketing, 2020 | 6 | 2020 |
| Consumer approach intentions amid COVID-19: the role of safety compliance and perceived risk AA Maher, TH Elsharnouby, AM Aljafari International Journal of Contemporary Hospitality Management 34 (3), 972-992, 2022 | 4 | 2022 |
| Like father like son: the role of similar-education parents in their children’s university choice A Eldegwy, TH Elsharnouby, W Kortam Journal of Marketing for Higher Education, 1-20, 2022 | 4 | 2022 |
| You are what you communicate: on the relationships among university brand personality, identification, student participation, and citizenship behaviour F Naheen, TH Elsharnouby Journal of Marketing for Higher Education, 1-22, 2021 | 3 | 2021 |
| The role of University Social Augmenters in enhancing University Brand Preference and Student Actual Enrollment A Eldegwy, T Elsharnouby Academy of Marketing 52, 2019 | 3 | 2019 |
| Consumer trust in consumer-service provider relationships: An exploratory study of Egyptian banking T Elsharnouby, E Parsons Academy of Marketing, 2010 | 3 | 2010 |
| Participation behaviour among international students H Tamer The International Journal of Educational Management 30 (5), 679-697, 2016 | 2 | 2016 |
| Student participation behaviour outside the classroom: does attitude towards the university brand matter? TH Elsharnouby International Journal of Customer Relationship Marketing and Management …, 2016 | 2 | 2016 |
| The impact of involved parent’s campus site visits on children’s university enrolment A ElDegwy, TH Elsharnouby, W Kortam BRITISH Academy of Management, 2021 | 1 | 2021 |
| Projecting the Outcomes of Consumer–Brand Value Congruence: The Mediating Role of Relationship Quality TH Elsharnouby, M Elsharnouby, C Jayawardhena, AM Elbedweihy Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy …, 2016 | 1 | 2016 |
Ahmed EldegwyOctober University for Modern Sciences and Arts (MSA)Verified email at msa.eun.eg
