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Tamer Elsharnouby
Tamer Elsharnouby
Associate Professor of Marketing, Qatar University
Verified email at qu.edu.qa
Title
Cited by
Cited by
Year
Customer relationship building: The role of brand attractiveness and consumer–brand identification
AM Elbedweihy, C Jayawardhena, MH Elsharnouby, TH Elsharnouby
Journal of Business Research 69 (8), 2901-2910, 2016
3042016
Student co-creation behavior in higher education: the role of satisfaction with the university experience
TH Elsharnouby
Journal of Marketing for Higher Education 25 (2), 1-25, 2015
1842015
Customer participation in online co-creation experience: the role of eservice quality
T Elsharnouby, A Mahrous
Journal of Research in Interactive Marketing 9 (4), -, 2015
782015
How sociable is your university brand? An empirical investigation of university social augmenters’ brand equity
A Eldegwy, TH Elsharnouby, W Kortam
International Journal of Educational Management 32 (5), 912-930, 2018
512018
Change or perish: Examining the role of human capital and dynamic marketing capabilities in the hospitality sector
TH Elsharnouby, S Elbanna
Tourism Management 82, 104184, 2021
412021
A broader concept of relationships: Identifying new forms of consumer–provider interactions in Egyptian financial services
T Elsharnouby, E Parsons
Journal of Marketing Management 26 (13-14), 1367-1388, 2010
322010
Revisiting the relationship between formal planning process and planning effectiveness: Do organizational capabilities and decision-making style matter?
S Elbanna, TH Elsharnouby
International Journal of Contemporary Hospitality Management, 2018
292018
Participation behaviour among international students: the role of satisfaction with service augmentation and brand choice attainment
TH Elsharnouby
International Journal of Educational Management, 2016
272016
When relationship marketing goes wrong: opportunism and consumer well-being in consumer-bank relationships
T Elsharnouby, E Parsons
Journal of Relationship Marketing 12 (2), 141-163, 2013
132013
Deception in advertising revisited: antecedents and differences in perception across consumer groups
D Fathy, TH Elsharnouby, E Abou Aish
International Journal of Business and Emerging Markets 8 (4), 403-425, 2016
82016
Foreigner service orientation: does the perception of other consumers matter?
AA Maher, TH Elsharnouby
Journal of Consumer Marketing, 2020
62020
Consumer approach intentions amid COVID-19: the role of safety compliance and perceived risk
AA Maher, TH Elsharnouby, AM Aljafari
International Journal of Contemporary Hospitality Management 34 (3), 972-992, 2022
42022
Like father like son: the role of similar-education parents in their children’s university choice
A Eldegwy, TH Elsharnouby, W Kortam
Journal of Marketing for Higher Education, 1-20, 2022
42022
You are what you communicate: on the relationships among university brand personality, identification, student participation, and citizenship behaviour
F Naheen, TH Elsharnouby
Journal of Marketing for Higher Education, 1-22, 2021
32021
The role of University Social Augmenters in enhancing University Brand Preference and Student Actual Enrollment
A Eldegwy, T Elsharnouby
Academy of Marketing 52, 2019
32019
Consumer trust in consumer-service provider relationships: An exploratory study of Egyptian banking
T Elsharnouby, E Parsons
Academy of Marketing, 2010
32010
Participation behaviour among international students
H Tamer
The International Journal of Educational Management 30 (5), 679-697, 2016
22016
Student participation behaviour outside the classroom: does attitude towards the university brand matter?
TH Elsharnouby
International Journal of Customer Relationship Marketing and Management …, 2016
22016
The impact of involved parent’s campus site visits on children’s university enrolment
A ElDegwy, TH Elsharnouby, W Kortam
BRITISH Academy of Management, 2021
12021
Projecting the Outcomes of Consumer–Brand Value Congruence: The Mediating Role of Relationship Quality
TH Elsharnouby, M Elsharnouby, C Jayawardhena, AM Elbedweihy
Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy …, 2016
12016
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