| The role of individual colour preferences in consumer purchase decisions L Yu, S Westland, Z Li, Q Pan, MJ Shin, S Won Color Research & Application 43 (2), 258-267, 2018 | 90 | 2018 |
| The influence of colour and image on consumer purchase intentions of convenience food D Luo, L Yu, S Westland, N Mahon Journal of the International Colour Association 24, 11-23, 2019 | 33 | 2019 |
| Analysis of experiments to determine individual colour preference L Yu, S Westland, Z Li Color Research & Application 46 (1), 155-167, 2021 | 17 | 2021 |
| Colour associations and consumer product‐colour purchase decisions L Yu, S Westland, Y Chen, Z Li Color Research & Application 46 (5), 1119-1127, 2021 | 14 | 2021 |
| Investigation of designers' colour selection process Y Chen, L Yu, S Westland, V Cheung Color Research & Application 46 (3), 557-565, 2021 | 12 | 2021 |
| A comparative study of colour effects on cognitive performance in real-world and VR environments G Xia, P Henry, M Li, F Queiroz, S Westland, L Yu Brain sciences 12 (1), 31, 2021 | 9 | 2021 |
| Colour–cognitive performance interaction in virtual reality (VR): a study of gender differences G Xia, P Henry, F Queiroz, S Westland, L Yu Journal of the International Colour Association 28, 1-6, 2022 | 7 | 2022 |
| Gender and cultural effects on consumer colour-purchase decisions L Yu, S Westland, X Liu Proceedings of 13th AIC Congress 2017, 2017 | 7 | 2017 |
| The effect of decision time‐length condition on consumer product‐colour purchase decision L Yu, S Westland, Z Li, G Xia Color Research & Application 46 (6), 1360-1370, 2021 | 5 | 2021 |
| Simple primary colour editing for consumer product images H Gong, L Yu, S Westland arXiv preprint arXiv:2006.03743, 2020 | 5 | 2020 |
| Aroused and impulsive effects of colour stimuli on lateral and logical abilities G Xia, M Li, P Henry, S Westland, F Queiroz, Q Peng, L Yu Behavioral Sciences 11 (2), 24, 2021 | 4 | 2021 |
| Analysis of research strategies to determine individual color preference: N‐alternative forced choice, rank‐order, rating and paired comparison L Yu, C Yun, G Xia, S Westland, Z Li, V Cheung Color Research & Application 48 (2), 222-229, 2023 | 3 | 2023 |
| A comparative evaluation of similarity measurement algorithms within a colour palette S Ren, Y Chen, S Westland, L Yu Color Research & Application 46 (2), 332-340, 2021 | 3 | 2021 |
| Designing with biodiversity data: connections among design, materials, and technology G Xia, L Yu, Z Gong, Y Zhang, S Zhang, Z Zhu, H Li, Y Tang, Y Huang, ... International Journal of Information Technology 13 (5), 1703-1710, 2021 | 2 | 2021 |
| Testing the effectiveness of a supportive digital information tool for patients recovering from bowel surgery, their surgeons and nurses MS Lonsdale, M Baxter, Q Yao, L Yu, SJ Chapman Information Design Journal 28 (3), 231-274, 2023 | | 2023 |
| The effects of colour in human fabric perceptions X Han, L Yu, L Li, K Xiao, N Mao, G Xia | | 2023 |
| THE EFFECTS OF CHROMA ON DESIGNERS’INTELLECTUAL ABILITIES IN AN IMMERSIVE VIRTUAL ENVIRONMENT G Xia, P Henry, F Queiroz, S Westland, L Yu, Q Cheng, J Yang | | 2023 |
| IMTP: Intention-Matching Trajectory Prediction for Autonomous Vehicles W Bai, L Yu, A Weightman, Z Ding, Z Zhang, S Xie, Z Li 2023 29th International Conference on Mechatronics and Machine Vision in …, 2023 | | 2023 |
| The multiple characteristics of specific associations from words to colors Y Chen, J Yang, L Yu, S Westland, H Wang Color Research & Application 48 (1), 139-150, 2023 | | 2023 |
| Analysis of research strategies to determine colour preference II: AFC, rank-order and rating L Yu, S Westland, V Cheung, G Xia Proceedings of the 14th International Colour Association (AIC) Congress, 885-889, 2021 | | 2021 |
Stephen WestlandProfessor of Colour Science and Technology, University of LeedsVerified email at leeds.ac.uk
