| Understanding Authenticity in Digital Cause-Related Advertising: Does Cause Involvement Moderate Intention to Purchase W Ndasi, EE Akcay Westminster Papers in Communication and Culture 15 (2), 24–43, 2020 | 10 | 2020 |
| Does perceived social responsibility affect consumer attitudes towards global brands? Lessons from the Nescafé Case in Turkey EE Akcay, K Kooli, HR Gaber Journal of Customer Behaviour 19 (3), 226-251, 2020 | 4 | 2020 |
| Applying User-Centered Design Methods to Improve The Experience of the NHS APP EJ Okafor, E Akcay Qeios, 2024 | | 2024 |
| The Factors that influence AI-based chatbots' impact on customer experience in a B2B context E Akcay, C Chapleo, V Engen, A Hansen-Addy | | 2023 |
| Using Multiple Case Study Design and Thematic Analysis in NVivo to Analyze Value Co-Creation in Brand Alliances EE Akçay Sage Research Methods: Business 2023, 2023 | | 2023 |
| Paving the way for the SDGs implementations: New consumption and marketing models in post-pandemic context K Kooli, H Skandrani, EE Akcay, M Sghaier Qualitative Market Research Special Issue, 2023 | | 2023 |
| Dealing with Common Method Bias in Business Management Research K Athula, K Kooli, EE Akcay The 6th Edition of the LIGUE Conference, Tunis, 2022 | | 2022 |
| Exploring Marketing Ethics in Co-Branding: The Cases from Turkey EE Akcay, K Kooli The 6th Edition of the LIGUE Conference, Tunis, 2022 | | 2022 |
| Managerial Perspective on Brand Identity Fit in Co-branding: The Case of Global Brands in Turkey EE Akcay, K Kooli The 6th International Conference of Marketing, Strategy & Policy, Newcastle, UK, 2022 | | 2022 |
| City resilience and increase communities’ preparedness for natural disasters EE Akcay Royal Geographical Society (with IBG) Annual International Conference 2022 …, 2022 | | 2022 |
| Marketing ethics in brand alliances between large enterprises and SMEs, a dyadic approach EE Akcay, K Kooli, E Bolat ISBE 2022, York, UK, 2022 | | 2022 |
| Investigating the antecedents and outcomes of B2B firms’ social CRM capabilities in emergent markets I Cicekli, K Kooli, EE Akcay, O Okwilagwe EMAC Regional Conference 2022, Kaunas, Lithuania, 2022 | | 2022 |
| Achieving the UN SDGs through knowledge exchange: an example from the Business School Students, Educators and Partners K Kooli, EE Akcay Fusion Learning Colloquium 2022, 2022 | | 2022 |
| Fusion Learning Colloquium 2022-Proceedings A Bancroft, A Khattab, A Quinney, B Goldsmith, B Ojikutu, C Quenault, ... Bournemouth University, 2022 | | 2022 |
| Value co-creation of small and medium sized businesses through brand alliances EE Akcay ISBE ECR / Academic Spring Symposium, Nottingham, UK, 2022 | | 2022 |
| City resilience: An investigation and discussion framework from experiences from Istanbul EE Akcay RGS-IBG Annual International Conference, London, UK, 2021 | | 2021 |
| Utilising marketing resources and capabilities for value co-creation in cross-category brand alliances. EE Akcay Bournemouth University Business School, 2021 | | 2021 |
| Identifying Hidden Agreements in Value Co-Creation Process in marketing Alliances EE Akcay, K Kooli, E Bolat Academy of Marketing, London, UK, 2019 | | 2019 |
| Ethics and implicit agreements during the value co-creation process in cross-category brand alliances EE Akcay, K Kooli, E Bolat 3rd International Conference of LIGUE with theme 'Sustainability goals …, 2018 | | 2018 |
| Conceptualising cross-category brand in emerging country context: merging associative network memory model and resource based view. EE Akcay, K Kooli, E Bolat 2017 Annual Conference of Emerging Markets, Lucknow, India, 2017 | | 2017 |
Kaouther KooliAssociate Professor in Marketing, Bournemouth University, Business SchoolVerified email at bournemouth.ac.uk
