| An exploratory look at supermarket shopping paths JS Larson, ET Bradlow, PS Fader International Journal of research in Marketing 22 (4), 395-414, 2005 | 559 | 2005 |
| Satiation from sensory simulation: Evaluating foods decreases enjoyment of similar foods JS Larson, JP Redden, RS Elder Journal of Consumer Psychology 24 (2), 188-194, 2014 | 150 | 2014 |
| Consumer behavior in “equilibrium”: How experiencing physical balance increases compromise choice JS Larson, DM Billeter Journal of Marketing Research 50 (4), 535-547, 2013 | 37 | 2013 |
| When budgeting backfires: how self-imposed price restraints can increase spending JS Larson, R Hamilton Journal of Marketing Research 49 (2), 218-230, 2012 | 27 | 2012 |
| Effect of star power on nba all-star game tv audience SD Grimshaw, JS Larson Journal of Sports Economics 22 (2), 139-163, 2021 | 12 | 2021 |
| How do shoppers really shop? JS Larson, ET Bradlow, PS Fader International Commerce Review: ECR Journal 6 (1), 56, 2006 | 11 | 2006 |
| Where you shop affects how you choose: retailer price image and the importance of enriched versus comparable attributes JS Larson, R Hamilton, JR Parker Journal of the Association for Consumer Research 6 (1), 130-141, 2021 | 4 | 2021 |
| Attention vulnerable shoppers: measuring consumer attitudes toward salespeople J Larson, S Bone ACR North American Advances, 2009 | 4 | 2009 |
| When a reputation for innovativeness confers negative consequences for brands JS Larson, K Goldsmith, BJ Allen working paper, 2017 | 3 | 2017 |
| Adaptation and fallibility in experts’ judgments of novice performers. JS Larson, DM Billeter Journal of Experimental Psychology: Learning, Memory, and Cognition 43 (2), 271, 2017 | 2 | 2017 |
| Speed-accuracy tradeoffs in decision making: Perception shifts and goal activation bias decision thresholds. JS Larson, GE Hawkins Journal of Experimental Psychology: Learning, Memory, and Cognition, 2022 | 1 | 2022 |
| A new customer typology for adaptive selling JS Larson, SA Bone | 1 | 2012 |
| The learning (and not) of effort and accuracy tradeoffs JS Larson ACR North American Advances, 2008 | 1 | 2008 |
| Both Good From Afar… And Far From Good? Mental Representation Changes Consumer Preference For Products From a Brand With a Reputation For Innovativeness J Larson, K Goldsmith, BJ Allen ACR North American Advances, 2018 | | 2018 |
| More Than Just a Constraint: Budget Constraints Shape Preference J Larson, R Hamilton ACR North American Advances, 2011 | | 2011 |
| Balance As an Embodiment of Parity J Larson, D Billeter ACR North American Advances, 2011 | | 2011 |
| Measuring Salesperson Orientation of Consumers JS Larson, SA Bone Advances in Consumer Research 36, 2009 | | 2009 |
Peter FaderProfessor of Marketing at the Wharton School of the University of PennsylvaniaVerified email at wharton.upenn.edu
