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Elina Petrova
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Year
Promotion of prescription drugs and its impact on physicians' choice behavior
FF Gönül, F Carter, E Petrova, K Srinivasan
Journal of marketing 65 (3), 79-90, 2001
4242001
Innovation in the pharmaceutical industry: The process of drug discovery and development
E Petrova
Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices …, 2014
1262014
Consumer learning and brand valuation: An application on over-the-counter drugs
MT Akçura, FF Gönül, E Petrova
Marketing Science 23 (1), 156-169, 2004
1122004
Consumer Learning and Brand Valuation for Nonprescription Drugs
MT Akçura, FF Gönül, E Petrova
Carnegie Mellon University, 2001
12001
The Moderating Impact of Promotion on Substitution: An Economic Approach
E Petrova, AL Montgomery
2010
Essays on market performance and optimal allocation of marketing resources in the pharmaceutical and retail industries
E Petrova
Dissertation Abstracts International 68 (01), 2006
2006
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Articles 1–6